On Sunday, a few hours before the highly anticipated Derby Della Madonnina, the Giants’ Italian AC Milan announced a new back-to-back sponsorship deal with Bitpanda, one of Europe’s largest crypto trading platforms.
Meanwhile, AC Milan has made key movements in the last days of the winter movement window, adding intensity to its list before the adjustment of the UEFA Champions League Critical Dam and the last third of the series of the series A 2024 /25.
AC Milan’s deal with Bitpanda will generate around five million euros ($five. 1 million) according to the year, according to several reports in Italy. The Austrian company’s logo and call are now featured on the back of the AC Milan shirt, only the player’s call and number.
“By adjusting the back sponsor and an important component of AC Milan, the two brands underline their non-unusual commitment to innovation and excellence,” read the club’s official note on Sunday.
The agreement with Bitpanda belongs to the Great AC Milan plan destined to generate the advertising source of income of the club and curative of what has been a financially complicated scenario for many years.
Redbird Capital Partners founder and AC Milan’s owner Gerry Cardinale looks on prior to the Italian … [+] Serie A football match between AC Milan and Inter Milan at the San Siro stadium in Milan on September 3, 2022. (Photo by Isabella BONOTTO / AFP) (Photo by ISABELLA BONOTTO/AFP via Getty Images)
In fact, the club collects the culmination of a financially rigorous technique implemented in recent seasons through US owners Elliott Management and, since the summer of 2022, Redbird Capital Partners.
American Assets has basically targeted reducing unnecessary player spending while selling a source of revenue, Deloitte Football Money League 2025 highlighting those efforts. In the detailed monetary index of football clubs that generate the highest source of income in the world, which was published two weeks ago, AC Milan ranked 13th in the overall standings and among the Italian parties, against Inter Milan and Juventus.
The Deloitte report has also shown that Rossoneri has experienced an expansion of comments of 158% of the general source of income in the more than five years, going from $ 154 million ($ 158 million) in 2019/20 to 398 million euros of Today ($ 408 million). Last year, they would compensate for a drop of 21 million euros ($ 21. 5 million) of the diffusion income source through the stimulation of the income of advertising operations and the day, two combined source resources of higher income until 15%, or 34 million of 34 million euros ($ 35 million), with respect with respect in the season beyond.
After being in red for 17 years, AC Milan published a benefit in its consolidated monetary statements in 2023, replicating this in 2024.
Madrid, Spain – November 5: Christian Pulisic of Short Milan with the ball under Pressurearray. . [ ] Through Luka Modric du Real Madrid, the 2024/25 UEFA Champions League, the MD4 league fits between Real Madrid C. F. and AC Milan at Santiago Bernabeu Stadium on November 05, 2024 in Madrid, Spain. (Photo via Florence Tan Jun/Getty Images)
Financial strategy aside, AC Milan currently remains under strong pressure to achieve sporting results both in Serie A and on the European stage, as progressing in these competitions entails being awarded enormous chunks of prize money.
The club is currently struggling in the domestic league, where they sit in eighth position with one game in hand. On Sunday, when the new back-of-shirt sponsor first appeared on the AC Milan players, the Rossoneri tied against their arch rivals Inter Milan in a riveting Serie A derby at Stadio San Siro.
The Portuguese main coach Sergio Conconcição and his men will have to win the end of the top-4 of Serie A, which provides access to the UEFA Champions League next year, through the maximum lucrative festival of Europe with more than 2. 4 billion euros (2. 5 billion dollars) reserved every year for interesting teams.
In the existing edition of the UEFA Champions League, AC Milan seemed in a position to reserve a cleft in the 16 -year final, until Dinamo Zagreb strangers disturb them the last day of the group phase. The Rossoneri are now forced to pass through the qualifying qualifiers and fight the Hastian FEYENOORD Club to win a position among European groups 16, an achievement that only generates 12 million euros ($ 12. 3 million).
Milan, Italy – February 2: Theo Hernández (left), Kyle Walker, Tammy Abraham, Strahinja Pavlovic Walking . . [+] Rafael Leao de Milan scored in Stadio Giuseppe Meazza on February 2, 2025 in Milan, Italy. (Photo of AC Milan / AC Milan Getty Images)
To load competitiveness into their roster, the Rossoneri were very active in the final days of the winter window, which closed at 6 p. m. Hne on Monday, February 3.
The leader among AC Milan’s new signings is striker midfielder Joao Felix, who joined the club on loan from English Prime Minister Chelsea, former Manchester City right-back Kyle Walker and prolific striker Santiago Gimenez from Eredivisie Feyenoord.
The addition of such high-profile players speaks to the club’s proactive approach to the transfer market in recent years. As reported in a research by the European Club Association, AC Milan ranks 10th in net transfer expenditures among clubs in Europe’s top-5 leagues over the 2018-2025 period.
As a result, with the main volume of incoming players that bind to Rossoneri in the winter movement window, the club had to fall from the existing list, with key names such as Alvaro Morata and Ismaël Bennacer said that the club.
“We have finished all the movement movements we wanted, we have our list by abandoning five players and getting another five. We are satisfied. This is the team that will replace our existing situation,” said the main convention of AC Milan, Zlatan Ibrahimovic . A press convention.
After a defeat and a draw in the last two games, AC Milan must win again tonight when they face Rome in the quarterfinal clash of Coppa Italia.
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