Allegiant Air was in a rare position on September 21, 2020, bathed in advertising, because despite everything presented, a long-term investment by the cheap airline would be the global opening of the Allegiant Stadium in Las Vegas, Nevada. , on Monday Night Football, while the local Los Vegas Raiders team takes on the New Orleans Saints.
Allegiant is said to have paid about $25 million a year (in money and in kind) for 20 or 30 years (reports differ) for the naming rights to the stadium, whose imposing black form has led many to call it the “Death Star”. “. Allegiant, which was founded in the Las Vegas suburb of Summerlin, would do well if the unwavering Raiders enthusiastic about it” their “airline.
Allegiant does not appear through a recent ranking of US airlines. But it’s not the first time Through the percentage of place in the market. indexed as a percentage of market locations are Frontier, 3. 3%, SkyWest 2. 9% and Hawaiian, 1. 6%.
Allegiant, which according to other estimates is ninth in the airline market, is included in the “other” category of 10% of the survey. The airline carried 15 million passengers in 2019. Like all airlines, 2020 has been a challenge However, as a mainly recreational airline with 633155 passengers in August 2020, 49% less than in August 2019, Allegiant appears to be slowly recovering.
Of course, this means that there is still no place to pass at the top. Allegiant already operates 103 fuel-efficient Airbus A319 and A320s. Equally important, Allegiant sees himself as a vacation provider, not just an airline. Allegiant Travel Company on the NASDAQ, with the symbol ALGT. The opening of its website reads: “Allegiant Air offers reasonable flights, hotel offers vacation packages to main destinations. Save big by combining airfares, hotels and reasonable car rentals. “
Despite Allegiant’s reputation for its low prices, this year it was named the number one airline in the airline quality ranking of 2020, in component due to the functionality of its luggage. (In this pandemic-ravaged year, American Airlines finished last in qualifying, founded on the highest number of passengers and a low baggage handling rate. )
If we look more at Allegiant, the company had revenue of $1. 8 billion and an incredibly low average fare of $61. 58 consistent with the scheduled flight. However, the $61. 58 for normal seems to be higher through an average of $56. 68 in “auxiliaries” that others might call a for example, in 2019, Allegiant had $265 million in baggage fees, representing approximately 15% of its $1. 8 billion in revenue.
Allegiant CEO Maury Gallagher told an interviewer that the company was presented with an opportunity and took advantage of it. “We had to step forward and do it,” Gallagher said. “Don’t back up and replace the sign. It was competitive for us. “at this point, however, the company is doing well and we are evolving there. “
Gallagher said the company sought to move away from a passive “order taker” mentality that boosted 90% of its web sales, stadium and Raider citations to raise awareness through sports marketing. Ironically, the company might even accept being considered “a minor league airline” because it has a marketing partnership with minor league baseball. In 2019, Allegiant had more than 450 routes, 125 of which were to small and medium-sized cities. Of those 125 destinations, there were minor league groups in 114 (Unfortunately, this association was recently suspended due to the COVID-19 pandemic).
Las Vegas is a major hub for Allegiant, as the city is a popular destination for the citizens of the cities it serves, and polls showed that for many fans, Las Vegas was the most productive position they chose for an NFL game, either in user on Allegiant. Stadium or on the big screen in one of the city’s many sports betting lounges.
Unfortunately, this year, Raider enthusiasts will not receive the logo of their beloved team’s new stadium, “thanks” to COVID-19. But many flew to Las Vegas for this game, and certainly for the rest of the NFL season. Gallagher The airline is that many will not only fly with Allegiant, but will also book their hotels and cars through the airline.
Monday night’s first football match of 2020 attracted 10. 76 million viewers; if the Raiders-Saints war handles the numbers, there are 10 million people, plus millions more who watch or read the game later, who will now meet Allegiant Air.
I have won several journalism awards and my writings have been published in The Los Angeles Times, American Way, Southwest Airlines Spirit, Successful Meetings and
I have won several journalism awards and my writings have been published in The Los Angeles Times, American Way, Southwest Airlines Spirit, Successful Meetings and United Hemispheres. At home, at headquarters, I have a handful of credit cards of praise, I have spent more than six months of my life in Las Vegas hotels and have worked hard all over the world. However, one of my favorite destinations is Independence, KS, a giant small American town, where my playwright paintings were held at the William Inge Festival.