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Event Marketer awarded Creative Group the Bronze Award for Best Overall B-to-B Environment.
TORONTO, Jan. 11, 2024 /PRNewswire/ — Creative Group, Inc. , a full-service meetings, events and incentives agency, recently named the bronze award winner for Best Overall B-to-B Environment for its Raising Cane’s 2023 project. Timeless Horizon event. Experience design
Raising Cane’s, an American fast-food company with more than 600 outlets specializing in fried bird bites, is looking to create another special occasion for its more than 2,000 store executives. After not being able to host their annual convention for several years due to the pandemic, this event required exceptional design and planning. Instilling logo pride is an integral component of their culture and one of their goals is to create a fully immersive logo experience for their employees focused on education, fun, and celebration. In addition to strengthening advocacy, Raising Cane focused on building momentum for long-term expansion and revitalizing its team.
Creative Group led the collaboration to design a blockbuster experience that incorporated Raising Cane’s signature logo identity into both activations. The logo’s demo environment included standout pieces such as four-foot-tall bird hands and a 25-foot-tall Raising Cane. Inflatable dog. Within 42,000 m². In the 150-square-foot general consultation space, they built a 150-foot-long custom LED wall with over three hundred individual panels, so that all attendees had a direct line of sight to the vital data being shared. The hotel itself is “painted red” with Raising Cane’s Timeless Horizon logo on one and both curves. These are just the highlights of why Creative Group has been identified through Event Marketer as one of the most productive design-driven responses that has added richer and deeper elements to an occasion space.
“Winning this Event Marketer Award is exciting for the team that brought this logo to life,” said Amanda Wood, director of event solutions strategy at Creative Group. a successful event. “
About Creative Group, Inc.
Creative Group is a full-service meeting, event, and incentive company that drives business effects by inspiring others to thrive. Creative Group, an industry leader, has been recognized with awards from the Society for Incentive Travel Excellence (SITE) and the CMI 25 Award, which recognizes the 25 most influential meeting control and incentive companies in the United States.
Creative Group was founded in 1970 and has served clients in money services, life sciences, insurance, manufacturing, retail, technology, automotive, and hospitality. The company, which employs more than two hundred people, is headquartered in Schaumburg, Illinois, with offices in San Francisco. , Appleton, Wisconsin and Toronto, Canada. For more facts about Creative Group, visit http://www. creativegroupinc. com.
About experience design
EDTAs recognize remarkable event design and cutting-edge uses of event generation across a wide variety of corporate and client event formats. Design categories cover décor, content, and general environments, as well as vehicle and exhibit design, as well as pandemic-related transformations. The generation categories cover cutting-edge programs in audiovisuals, social networks, platforms and virtual content. The brand-side judging panel considers how overall design and execution, or generation, have helped achieve goals and motivate progress.
About Event Marketer:
Event Marketer is the world’s most reputable content provider to the industrial exhibition and event marketing industry. Event Marketer magazine was founded in 2002 to meet the information needs of strategic event marketers and business executives across the spectrum of face-to-face marketing by adding sponsor activation. , Sampling, Mobile Marketing, Retail Experiences, Stunts, Word-of-Mouth Marketing, PR Campaigns, Press Events, Trade Shows, Corporate Events, Exclusive Events, and Meetings.
SOURCE Creative Group, Inc.