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Real estate direct mail has been a popular way to market properties and connect with potential clients for decades. A well-executed direct mail campaign can help you reach a targeted audience, generate leads, and close deals.
With so many real estate direct mailings on the market, it can be tricky to know which one is right for your business. To help you make the most productive decision, Forbes Advisor has put together a list of the most productive real estate direct mail. of 2024.
PsPrint is our top pick for real estate direct mail service, offering a wide variety of design templates, automated mailing features, and mail tracking, all at a very moderate price. Use PsPrint’s online design tool to create traditional designs from scratch. You can send newsletters by post, postcards, invitations, brochures, catalogs, greeting cards, and brochures.
It’s also CASS certified, which means your driving lists will be accurate and up-to-date. And if you have mail that can’t be delivered, your first delivery box ships for free. The following surplus boxes charge $20 for handling plus UPS shipping.
Who uses it:
Businesses looking for a comprehensive and affordable real estate direct mail service.
PostcardMania is our pick as the best real estate direct mail service for marketing because it provides targeted marketing services to help you reach your audience. Your campaigns allow you to target your customers and have corresponding classified ads on Instagram, Facebook, and Google. You can also use your Just Listed and Just Vendu postcards to promote your listings in your neighborhood.
You can upload your own creations or use one of their templates. Another option is to use their design service, where your team will come up with graphics that will allow you to get more leads. It also provides flexible recommendations on how to market your product in your area, which is very productive for new real estate agents.
Who uses it:
Businesses looking for targeted marketing to help them succeed with their audience.
When a potential visitor visits your page online but doesn’t touch it, they can still be a potential customer. This shows an intent on your part, which is greater than covering your domain with postcards in hopes of touching it.
That’s where Modern Postcard comes in. You can use Modern Postcard’s service to retarget those visitors with direct mail. They will print and send a postcard to those other people with their tactile information. To retarget your visitors, you want to allow first-party cookies. on your site, what Modern Postcard can help. This way, you’re more likely to suit the right user when you send your postcards.
Who uses it:
Businesses that need to retarget their visitors through direct mail.
Make one with Overnight Prints’ giant 6 x 11-inch envelopes, available in premium 15-point cardstock. With these, you can show new directories to prospective buyers, introduce yourself as a promotion agent, or provide a directory of directories in your area. This format is also great for open houses, as it can include all the information a visitor would want on a single sheet.
Overnight Prints also offers smaller sizes, such as five x 7 and four x 6 inches. Your direct mail can be matte, color, or double-sided or single-sided. It has a design gallery where you can upload your own artwork.
Who uses it:
Businesses that need to do a with their direct mail.
NextDayFlyers offers a variety of popular and traditional formats for your direct mail. Your tri-fold brochures measure 8. 5 x 11 inches when closed, and when open, they display three panels for you to provide your message. This format is best for directories, as it can come with photographs of the property as well as its tactile details. It is available in color on both sides and in 100-pound glossy paper.
If you send 1,000 pieces of mail, pay $276 per print, $125 per ship, and $460 per ship, or about 86 cents per piece. If you don’t have your own list, you can hire one based on your marketing needs.
Who uses it:
Companies that use a tri-fold brochure in their direct mail.
You’re probably familiar with Canva and can even use it in your business to create graphics or presentations. But did you know that it also offers printing features through Canva Print?Of course, this is rarely a classic direct mail where you’ll be able to download a CSV or Excel record and mail it to each of the clients on your list, but it does offer quality printed materials, such as business cards, posters, and, of course, postcards.
You can use one of their design templates or create your own. It offers a wide variety of photographs that you can use to drop or upload your own. You can also upload text, shapes, and even animations. It’s more expensive to print on Canva, so if you’re on a budget, use Canva to create your design and upload the record to some other service to send it by mail.
Who uses it:
Businesses that have an easy-to-use design tool for their direct mail.
With EDDM, the post office will deliver your mail to everyone who is on an urgent transportation route. It’s an affordable way to reach a large number of potential customers since you don’t need to buy or hire an email list. UPrinting offers EDDM Postcards in other paper sizes and types. You can also mail in as many as you want: from 250 to 5,000 pieces.
Their most popular EDDM postcard formats are 6. 5 x nine inches, oversized postcards are 8. 5 x 11 inches, and triple menus are 4. 25 x 14 inches. When using EDDM, it’s more productive to tailor it to a single promotion strategy, than looking to put too much data on the postcard.
Who uses it:
Companies that use EDDM for their direct mail.
With over 15,000 postcard template options, VistaPrint ensures you have a design that works for your business. You can also upload your own design if you need more customization. While you have a wide variety of postcard format options, you do have some cardstock options. . They are 16 pt, 14 pt, glossy, matte and recycled.
You can refuse, move, or notify the existing resident and return it to the sender for your shipping options. When sending direct mail to your customers or customers, you can choose first (five to 12 business days), pressing first elegance (four to 8 business days), or you can schedule a delivery date in advance.
Who uses it:
Businesses that want to have a wide variety of design features for their direct mail.
The ProspectsPLUS Market Dominator formula is an EDDM product, so you want to ship it yourself. However, measuring 12 x 15 inches, their giant newsletters are one of the largest direct mail features you can send. It’s a wonderful way to stay in touch with your customers. and customers, as it allows you to come with a lot of information, such as items, coupons, events, and much more.
You’ll want to sign up for a Market Dominator club (or your exclusive option) to get started. Membership includes a number of monthly newsletters, as well as access to design services, mailing lists, and next-business-day response time.
Who uses it:
Companies that send out a giant newsletter via direct mail.
Sending market news postcards is a wonderful way to get more level-headed with your real estate clients. Corefact’s Market Update Postcards make it easy to do just that. With this service, you can send monthly postcards to your customers to let them know about the latest market situations in your area.
These postcards come in a 110-pound silk cover with a UV-coated front, with sizes ranging from 6 x 4 to 11 x 5. 75 inches. You’ll pay forty-five cents per print, and you can even place a QR code on your postcards so your customers can scan them and get more market data right away.
Who uses it:
Agents and agents who need to send market update postcards on a monthly basis.
Our Forbes Advisor editorial team independently selects, reviews, and evaluates the best products, adding real estate direct mail services. We assign weighted scores to functions, and the final scores are based on those weighted scores.
Our five-star rating formula is based on:
Now that you know what a real estate direct mail service is for, it’s time to decide on one. Here are some tips on how to do this:
There is no such thing as a “real estate” direct mail service. The service will depend on your budget, needs, and preferences. However, based on our scoring system, Forbes Advisor gave PsPrint five out of five stars, taking all factors into account.
Real estate direct mail can charge anywhere from pennies per piece to more than $1 per piece. The value will depend on the company you choose, the features you want, and the number of postcards you order.
Postcard delivery times are decided by the company you choose and the number of postcards you order. However, most services claim that delivery takes five to eight business days.
EDDM is a service available through the United States Postal Service (USPS) that allows small businesses, such as real estate agencies, to target consumers in an affordable way. With EDDM, you can send pieces such as brochures, postcards, and notifications. to consumers in express areas, such as neighborhoods or zip codes. You can also use this tool to target express demographics, such as income, family size, or age.