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The most productive builder for eCommerce is Wix, as it offers an unprecedented array of design features, physically powerful email marketing to attract new customers, and seamless integration between in-store and online grocery shopping through your own POS products.
However, Wix is the only online ecommerce page builder. In fact, our research has revealed a wide diversity of wonderful possible options that could be an excellent match for your business, depending on your specific needs. Here are our 3 most sensible options:
Wix is best for powerful design and sales features combined.Shopify is best for unparalleled ecommerce success and scalability.Squarespace is best for elegant, high-performing ecommerce websites.
As e-commerce spending reaches an all-time high in 2024, setting up your online store correctly can make a big difference. Read on to find out how the most productive developers on the market compare to creating a store and increasing your business’s profits. You can also get personalized advice by answering our builder combination questionnaire.
In this guide:
Wix
buy
Squarespace
host
Come on daddy
BigCommerce
Place in the row
$27$24. 30 with code “GET10!”
$1/month per month
$27/mo$24. 30/mo. with code ‘TECHCO10’
$2. 49/mo. (79% off)
$9.99/month
$29/month
Free
An online eCommerce page builder is software that allows business owners to create and manage an online page that sells products or online. It requires a secure set of features that a general online page builder can’t offer, adding a shopping cart, checkout process. , multiple payment methods, and analytics. Advanced features can include granular product filtering and features for gift cards or loyalty programs.
We put each and every online ecommerce page builder through rigorous testing and research to take the wheat out of the chaff. Based on our extensive testing, these are our favorite online ecommerce page builders:
There are really no two tactics about it: Wix is the most productive online page builder for eCommerce because it is the most productive time to create online pages. It offers more online page features, greater design and support features, and more physically powerful features than any other provider in our research.
To be honest, though, Wix didn’t end up at the top of our search for advertising features, an honor bestowed on Shopify for its wide variety of eCommerce-specific features. Still, Wix offers a lot in terms of overall design. and a very respectable array of sales features, it deserves the most sensible place if you need to create an online store.
Proceeds
Cons
As we mentioned above, our previous research actually had Shopify ahead of Wix, due to its substantial selection of sales-focused features. However, Wix was able to leapfrog Shopify thanks to the array of AI features that have rolled out over the last year, which will build an entire website for you from just a few simple questions. Neither Shopify nor Squarespace offer this feature right now, although both do feature other AI functionality to help you build your site.
Wix’s site-level search engine optimization wizard will help you optimize your page for search engine traffic. Source: wix. com
Wix has the maximum number of online POS templates with 19, which you’ll be able to customize with new text and photos for all your products, as well as more bureaucracy and touch pages. Many royalty-free photographs are also available. Wix’s drag-and-drop editor also makes everything a breeze. Check out this how-to video from Wix’s YouTube channel:
Another wonderful merit of Wix is its visitor options, which scored the highest in our research. You can succeed with your reps 24/7 on virtually any medium, adding phone, live chat, and social media. Also, this type of It’s only for expensive plans, so you can get this support point at a relatively low price, especially compared to competitors like Shopify, which charges a minimum of $30 per month for 24/7Array.
Perhaps the most frustrating thing about Wix is the inability to edit templates once your site is published. Unlike Shopify and Squarespace, you can’t edit the theme after you publish your site, which can create a stressful pre-launch experience if you’re unsure of your design.
Wix compensates for this by giving you particularly more artistic freedom in the design phase than its competition (like Shopify), as it includes a ton of templates to choose from. This means you’re less likely to have to edit your site. , however, the ability to make adjustments after publication is still a feature that beginners in the online page-building game would gain advantages from.
From an eCommerce perspective, Wix is rarely ideal for giant businesses that want to sell a lot of products, as it limits the number of products you can sell to 50,000, even with the maximum plan. Also, it doesn’t offer a lot of stock control features, unlike Shopify, so enterprise-level features are only available for Wix.
Wix’s eCommerce feature works on desktop and mobile editors. Source: wix. com
Wix offers 3 pricing plans that allow you to create an online store, each with an ever-increasing number of eCommerce features to enhance your experience. Overall, Wix offers competitive pricing, the $159 per month Business Elite plan really sets the bar. a little better compared to other competitors on this list. Only Shopify offers a more expensive plan, the Advanced plan at $299, and it offers a lot more promotion features.
The $27 per month Core plan and the $32 per month Business plan, though, are fairly standard for the industry, and provide a robust set of sales and website builder features for your business. It’s worth remembering that no matter how much you pay for Wix, you’ll be limited to only 50,000 products, whereas Shopify and Squarespace offer unlimited products.
Check out our Wix pricing for more information.
Free
Light
Core
Enterprise
Business Elite
Free
$16/month
$27/mo$24. 30/mo. with code GET10!
$32/month$28.80/month with code GET10!
$159/month$143.10/month with code GET10!
1
2
5
ten
15
In our research, Shopify scored highest for sales features, offering an unmatched selection of ecommerce-focused functionality for really building out your online store. It’s ideal for larger businesses, owing to the fact it allows for the easy management of inventories that can only be handled by the most powerful software.
Shopify combines the most productive sales channel integration in its class with an undeniably intuitive user interface, and offers excellent reporting tools to optimize your sales. Furthermore, the provider is virtually unrivaled when it comes to integrating disparate sales channels into a single online platform. For all those reasons, we’ve called Shopify the most productive option when it comes to creating eCommerce websites at scale.
Proceeds
Cons
The reason Shopify is the preferred choice for so many large or ready-to-scale online stores is there’s no other provider that is better at facilitating the addition and management of large amounts of products. Wix puts a limit on products sold, but Shopify allows for unlimited, which is why it’s great for larger businesses. Simply put, if you’re more interested in selling a lot of products than having a site that looks exactly how you want it, Shopify is the ecommerce website builder for you.
Even better, through its Shopify Payments system, you’re able to track everything from sales on Instagram, Google Shopping, and even real-world point of sale transactions. That’s right – if you run a brick-and-mortar store, you can manage all your sales, inventory, and accounting through one platform. Shopify also permits 100 other payment gateways if you’re not using Shopify payments – but there will be transaction fees.
Shipping is another feature that Shopify has incorporated, with tons of ordering options. For example, Shopify’s carbon-neutral shipping option is ideal for businesses that monitor their environmental footprint. Wix rarely lags behind, but it still wants some apps. to help you accept banknotes from all over the world, as they only allow a maximum of 10 coins.
Screenshot of Shopify’s stock control tools. Source: Shopify
While it’s not as smart as Wix in terms of design, Shopify is still better than many other ecommerce platforms in this regard. It offers many other online eCommerce page templates, all optimized for mobile devices and can be edited and changed as you wish with remarkable depth. In fact, despite all those sales features, Shopify generated an incredible user delight than Wix in terms of ease of use.
To see for yourself, simply take advantage of Shopify’s free trial (followed by three months at just $1 per month) and check out the video below:
Although it scored higher in terms of user experience, Shopify definitely has an express niche in terms of features. One player in our user tests described it as “the opposite of Wix,” with a strong focus on managing stock integrations and sales channels than the site design itself.
However, the biggest disadvantage of Shopify is that it’s more expensive than most of the other providers on this list. While its most reasonable ecommerce package weighs in at $29 per month, its app library, which allows users to take advantage of virtually any ecommerce feature they can think of isn’t usually very reasonable either. This, combined with the lack of built-in apps available right out of the box, means that you might end up ending up on Shopify a lot.
The transaction fees charged through the provider when you don’t use Shopify Payments can range from 0. 5% to 2%, which adds to the lack of affordability, especially in a market where competitors like Wix and Squarespace don’t impose them.
Check out our Wix vs Shopify page for more information.
A product page on a Shopify website. Source: Shopify
Shopify offers 3 main pricing plans, all of which offer a physically powerful point of eCommerce features, adding unlimited products, 24/7 support, and sales channels.
However, as we mentioned, they are expensive. The basic plan at $29 per month is one of the most expensive starter plans in our research, while the complex plan at $299 per month is by far the most expensive package out of all of our online ecommerce page building research. So, Shopify doesn’t offer much value as the overall online page and design features are a bit lacking, however, as an ecommerce powerhouse, the charge is really worth it.
To be transparent, Shopify offers a Starter plan for $5 per month and Plus, an enterprise-level plan, for $2,000 per month. However, we suggest sticking to those 3 intermediate plans if you’re interested in eCommerce. If you use the “$1 per month for 3 months” offer, take a long walk to see if the features actually meet your needs.
Finally, it’s worth mentioning Shopify POS, a software that can be used for in-person sales and also integrates with Shopify’s payment and eCommerce services. Check out our Shopify POS review for more facts about the solution and our Shopify POS pricing consultant for more main points about its costs.
Basic
buy
Advanced
$29/month$1/month for the first few months
$79/month$1/month for the first few months
$299/month$1/month for the first few months
$39/month$1/month for first 3 months
$105/month$1/month for the first few months
$99/mo. $1/mo. for the first few months
Two
Five
15
Basic
Standard
Advanced
2. 9% 30¢
2. 6% 30¢
2. 4% 30¢
2,7%
2.5%
2,4%
2%
1%
0.5%
You might be forgiven for thinking we’ve put Squarespace in by mistake. It is, first and foremost, a website builder that is designed to give you a sleek website, and not as an ecommerce platform. However, we found Squarespace to be a very competent online store builder.
While it doesn’t win in our Wix vs Squarespace comparison, our internal tests and studies allowed it to score higher overall than some of the committed developers of online ecommerce sites like BigCommerce. In fact, we found that it had fairly similar promotion features to Wix, a huge improvement over previous versions of our research, thanks in large part to its unlimited products and multi-channel advertising.
Pros
Cons
The software’s built-in scalability allows developing companies to grow across the platform. It’s also one of the most advanced online e-commerce site developers: its user experience score has increased from 3. 4 out of five in our latest round of testing to 4. 2 out of five. , which means that other people who use the platform are happier with your offering. This is probably due to the fact that Squarespace is adding more and more AI features, making it less difficult to create an online page in a few undeniable steps.
While this example of a Squarespace store sells t-shirts, it’s possible that it simply sells prints of your photos. Source: Squarespace
Squarespace’s compatibility with Square, one of the largest POS providers, also allows you to process money and card invoices that integrate with your online store. This can be a great merit for any business, especially physical stores. Yes, some features have their own built-in POS system, like Shopify, but this flexible integration can be important given that Square is a very popular option.
As we discussed above, Squarespace’s real merit is that it offers some of the most productive online page building templates on the market. All Squarespace templates are designed in-house and fully optimized for mobile devices, tablets, laptops, and PCs. There are also many pages designed specifically for online e-commerce, so getting started will be a breeze.
Finally, Squarespace is also ahead of the big vendors when it comes to marketing and promotional tools. The platform offers built-in search engine optimization (SEO) features, which help your store rank online; social media integrations, to drive more traffic to your page; and flexible integration with Mailchimp, a leading email marketing tool. Since most other eCommerce website builders don’t offer those benefits, Squarespace could be the most productive eCommerce website builder for your team if you’re looking to maximize the success of your business.
While Squarespace offers unlimited product and stock management, other providers do it a little better. Shopify, for example, offers wishlist features and product bundles to customers, while Squarespace does not. In addition, Shopify offers more physically powerful analytics and allows users to view the ROI of marketing campaigns directly in the software.
Overall, Squarespace is rarely the best option for managing large amounts of inventory, but it’s a better option for businesses selling virtual items (like event tickets) than physical items (like bags).
Squarespace offers three pricing plans that support eCommerce features. However, the most affordable, the $23 per month Business plan, charges a 3% transaction fee, while the next two plans, Commerce Basic ($27 per month) and Commerce Advanced. ($32 per month) have no transaction fees.
As far as value is concerned, Squarespace is at the top of our research, offering low to moderately priced plans across the board, locking no features behind an exorbitantly priced enterprise plan, like Wix and Shopify. Squarespace does not offer a free plan, unfortunately, but the 14-day free trial should be more than enough time to get a feel for the platform.
Want to know more? Read our full review of Squarespace for eCommerce or check out the pricing chart below:
Personal
Enterprise
Basic
Advanced
$16 $14. 40/mo. with code ‘TECHCO10’
$23 $20. 70/mo. with code “TECHCO10”
$27 $24. 30/mo. with code ‘TECHCO10’
$49 $44. 10/mo. with code ‘TECHCO10’
$23 $20. 70/mo. with code ‘TECHCO10’
$33 $29. 70/month with code “TECHCO10”
$36 $32. 40/mo. with code ‘TECHCO10’
$65 $58.50/month with code ‘TECHCO10′
N/A
3%
0%
0%
The value of affordability cannot be overstated when it comes to building an online store, and Hostinger offers this in spades. Between the low starting price and the lack of transaction fees, local businesses in particular can keep their budget intact while selling products and services online.
At this price, however, there are naturally some limitations, so we only propose it for small local businesses, namely the very limited marketing functions for email and ads. Still, with an intuitive interface, enhanced sales features, and plenty of AI features, Hostinger will seamlessly meet your fundamental online eCommerce page building needs.
Check out our Hostinger for more information.
Proceeds
Cons
From an ecommerce builder’s perspective, Hostinger has a lot to offer. It’s not hard to find transaction fees on this list, as Wix, Shopify, and GoDaddy require them for all pricing plans. In addition, Hostinger has a wide diversity of templates, covering 18 other industries, more than any of the other developers in our research, with the exception of Wix, which has 19.
In addition, Hostinger is focusing on new AI features that will be rolled out to developers across the industry. You can have a site up and running in less than 60 seconds with those features, and all you have to do is answer a few short questions to get up and running.
The variety of AI models for Hostinger. Source: Hostinger
While we really like Hostinger, the online page builder definitely lacks some key features that some users would possibly consider to be a deal-breaker. For starters, there are no email marketing features. This means that you have to sign up for some other service to attract and retain customers, or simply hope that word of mouth can keep your business going. There are also no ad marketing features, so Hostinger is obviously not designed for general marketing.
Hostinger is also lacks content tools, offering notably fewer options than Wix, Shopify, and Squarespace. This means you won’t be able to present content on your site in calendars, banners, charts or tabs, so hopefully design isn’t at the forefront of your mind when using Hostinger. This leads some sites — especially those created by AI — to look pretty generic and unimpressive, particularly compared to the beauties created by Squarespace.
Check out our Wix vs Hostinger for more information.
Hostinger is pretty straightforward in terms of pricing for others on the list, as it offers only one pricing plan that costs $11. 99 per month. However, Hostinger offers discounts on this plan almost regularly, bringing the total charge down to $2. 49 per month. All in all, you can get Hostinger for free for the first 3 months with some of those deals, which far dwarfs any free trial on this list.
From a cost perspective, Hostinger is a good option, but the lack of complex features is definitely a factor if you want to scale. Sure, the price is low, but without marketing features, mobile apps and generic templates, you get what you pay for to some extent.
Hostinger Website Builder
$11. 99 $10. 79 – up to 10% off with code “TECH”
Up to 500 products
If you’re looking for value without sacrificing a lot of online store features, GoDaddy is an excellent choice for your website builder needs. For one, it undercuts the majority of our top picks on starting price for ecommerce functionality, and keeps costs low across all of its pricing plans.
On top of that, GoDaddy has made great innovations to its platform since our last research circular, adding many features and design features that will make building and managing your site less difficult and more efficient.
Proceeds
Cons
GoDaddy is a solid pick for businesses that are looking to get their online presence set up for the first time. The AI features available through GoDaddy were some of the quickest in our research, with the ability to get a site live and online in under 30 seconds. Hostinger can do it in 60 seconds, which isn’t much longer, but every second counts if you want your site online now. Additionally, its customer support team was unmatched, responding to queries quickly and expertly to keep problems for newbies at a minimum.
The most sensible thing about all of this is that GoDaddy scored the highest in our site speed analysis, beating out Wix, Squarespace, Shopify, and Hostinger in this category. This means that your site will load faster with GoDaddy than with any other builder studied in our research. And since slow load times lead to higher bounce rates, this sort of thing can make a big difference.
GoDaddy’s free builder in action. Source: Tech. co User Testing
The biggest downfall of GoDaddy is the design functionality. While it has been improved since our last round of research, the overall experience is quite limited, preventing users from having a lot of control over how their website actually looks, namely lacking the ability to customize checkout pages. This is especially true of the AI-generated sites, which admittedly save you a lot of time, but definitely turn out a bit generic-looking.
Another downfall of GoDaddy is related to security. For fraud detection, GoDaddy doesn’t just help users detect it, but rather relies on customers to report the fraud to combat the problem. Essentially, the strategy is reactive rather than proactive, which means the impact of fraud could be much worse for your business.
Check out our GoDaddy vs Wix page for more information.
GoDaddy offers only one pricing plan that has ecommerce functionality. Appropriately named the Commerce plan, it costs $16.99 per month, which is decidedly lower than other options on this list. Wix, for example, costs at least $27 per month for just basic ecommerce functionality. Yes, you will have to endure transactions fees no matter what, but that’s fairly common for ecommerce website builders.
If you’re looking for an online page builder with no eCommerce functionality, GoDaddy helps you keep prices down, starting at just $9. 99 per month for the Basic plan, which is one of the cheapest features on the market. You may not be able to sell online with this plan, but it’s a good option to start with if you’re not in a position to build your online store.
Basic
Standard
Principal
Trade
$9. 99/mo.
$10. 49 consistent with the month
$14. 99/mo.
$16. 99/mo.
BigCommerce, as the call probably suggests, should be thought of as an eCommerce-only online page builder. It offers sales features comparable to Wix and Squarespace, providing physically powerful stock management, no transaction fees, and seamless shipping features.
That, unfortunately, is where the good times end for BigCommerce. The ecommerce website builder lacks substantially when it comes to website features, design functionality, ease of use, and help and support options, scoring some of the lowest scores in our research in all categories. Even worse, BigCommerce is expensive, with nearly an identical pricing plan lineup to Shopify while offering notably fewer features.
All of this is to say that BigCommerce may be a smart solution if stock control is most important to you, but if not, there are other features that are more suitable.
Read our Shopify vs BigCommerce consultant to see how eCommerce developers compare.
Proceeds
The Drawbacks
Yes, you read that right: Square Online allows you to sell products online for free without signing up for any of their paid plans, an exclusive merit on this list. Some developers on this list offer free plans, but none of them allow you to do so. to set up an online store and sell products without a paid subscription.
Of course, there’s a problem with being subject to a hefty transaction payment of up to 2. 9% of $0. 30 for purchases. The most sensible thing about this is that Square Online is very limited in terms of design features, scoring the lowest in our studies due to the fact that it only has six templates, the fewest of all online page builders, so far.
Still, Square Online provides all the equipment you need to create an online store for free, which is wonderful for small businesses with non-existent budgets and who want to start promoting now. If you’re making plans to scale even a little, there are other paid features on this list that are worth the investment.
Check out our Square Online Sales for more information.
Benefits:
Cons:
We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful product recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established teams on the market, we put them through hands-on testing to see their true strengths and weaknesses. In this case, we verified ten construction products in 251 research spaces. .
Based on years of research on the market and user needs, we have established an online page building testing method that rates the product in six main survey categories and 33 subcategories; This covers everything from visitor feedback to design, ease of use, and much more.
When it comes to calculating a product’s final score, not all check spaces carry equal weight, as we know that some facets are more important to our readers than others, and it’s “nice to have. “After many hours, our procedure is complete, and the effects allow you to find the most productive solution for your needs.
At Tech. co, we have a number of full-time in-house researchers, who re-run this testing process to make sure our effects remain true to their current ones.
Learn more about our research.
With so many quality online eCommerce page developers on the market, choosing the most productive one for your business is rarely a simple task. To make the buying procedure a little less intimidating, below we have listed some vital points to keep in mind before making your final decision.
We’ve ranked the best website builders based on their overall potential, but the right solution for you will depend on a variety of factors. We list some important considerations below:
Generally speaking, Wix and Squarespace’s cheapest ecommerce plans will charge you between $20 and $30 per month. Wix’s eCommerce plans, for example, range from $27 per month for the Core plan to $159 per month for the Business Elite plan.
Meanwhile, Shopify’s cheapest plan costs $29 per month, giving you a great ecommerce experience. However, their other plans charge $79 per month and $299 per month, which is a little expensive, but you get what you pay for. the most productive online ecommerce page builder available.
They are designed for established eCommerce stores, so you don’t have to worry about high costs if you’re just starting out.
According to our research, Squarespace is the easiest website builder to use. The simple drag-and-drop functionality allows beginners to fully customize the site, and the ability to change templates after it has gone live makes it that much better than Wix. It scored a 4.2/5 in our ease of use category, topping all other ecommerce website builders in the process.
If you’re a small business owner and need to create an eCommerce site, we suggest opting for Wix or Squarespace.
Wix makes creating a website incredibly easy, and you’ll have loads of design tools at hand to make it fit your existing branding. Squarespace, on the other hand, has a laser focus on design, and has loads of built-in ecommerce tools.
However, Wix offers a scalable platform for Squarespace’s eCommerce sites. So, while they’re both smart to begin with, Wix will most likely be better suited in the long run.
These are the most productive platforms for creating an eCommerce site, but how do you actually create one? We overlook all the things you want before, during and after creating your site. With the global trading market expected to be worth around $6. 9 trillion through 2024, there is no time to waste.
Alternatively, you can take our website builder quiz and you’ll be linked with ecommerce website builders that fit your particular needs.
Wix is also a solid choice with unparalleled templates, is feature-rich, and easy to use. It’s a wonderful selection for small businesses and attentive visitor support, plus the fact that you don’t want to be tech-savvy. Create a lovely website, make it a wonderful choice for beginners.
However, Shopify is our go-to online ecommerce page builder, especially if you’re running a very complex sales operation that involves managing a giant inventory, perhaps split between online and brick-and-mortar stores. It is much more expensive than Wix. , however, which is smart if you’re on a strict budget.
To learn more about those two providers, add their other features and value points, check out our free comparison tool today. Try Shopify Try Wix Take the Web Builder Quiz
A well-designed e-commerce site can increase your revenue. Research conducted through Shopify found a correlation between quality online store design and increased visitor loyalty. In fact, Shopify is so confident in its studies that it has produced a list of 39 points that all online outlets can use when opting for a design. In 2024, mobile commerce, or mobile commerce, has become increasingly popular and most online eCommerce page developers will offer some form of Mobile Optimization to help you convert smartphone sales. Wix even goes so far as to offer a mobile editor, which allows full control over your mobile online page. About Our Links
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