Juventus are hoping to improve their finances by raising €170 million through channels next season.
This season, the club suffered a severe financial blow when it missed the Champions League due to domestic and European sanctions.
As Tuttosport explains, the Bianconeri’s exclusion from Europe’s elite club festival has cost them at least €60 million.
However, the club still hopes to qualify for the next edition despite the existing crisis. Max Allegri’s men remain in second place.
Even if a top-four position would be enough, even fifth place would be enough if Italy gained an additional position thanks to its coefficient. This turns out to be a concrete possibility, as Serie A tops the European charts this season.
Thus, according to the source, winning the Champions League assures Juventus at least 80 million euros thanks to the competition’s praise system.
In addition, the Bianconeri hope to overtake Napoli for a place in the 2025 Club World Cup. They would secure their position in the 32-team tournament if Partenopei is eliminated via Barcelona next Tuesday.
Participation in the first expanded edition of the festival is expected to reach at least €50 million.
Finally, Juventus are now looking for a new major sponsor, as their deal with Jeep is set to expire at the end of the season.
The club’s majority owner, John Elkann, was spotted in Saudi Arabia attending the Formula 1 event, raising speculations about a possible deal with Saudi investors.
Juventus are aiming for a deal that would generate €40 million through blouse sponsorship, but they may agree to close the deal for lower figures.
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