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BMG has announced the main points of a new partnership with French football club Olympique de Marseille.
The main of the association is OM Records, a new label for hip-hop, rap and R
OM Records is the only major label based in Marseille, which has strong partnerships with French rap. Editorial clients of BMG IAM and Fonky Family began their careers in Marseille, and were followed through new numbers, adding Rime’s Psy 4, Soprano, Alonzo, Jul, Naps, YL, SCH and Soso Maness.
BMG will be the exclusive musical spouse for all OM music projects, while the agreement also includes a license agreement for BMG’s production music library, which OM will use for all of its internal and external content.
Emilie Hauck will lead the new label as A
Sylvain Gazaignes said: “The cultural link between hip-hop and football is very strong, especially in a city like Marseille with such a colorful and artistic music scene. The partnership with OM provides new opportunities for established artists, emerging skills and collectives of artists from Marseille, southern France and Africa.
Jon Loeffler, executive vice president of BMG, board and marketing, New York added: “It’s been almost 3 years since Frank McCourt contacted us to explore a partnership between Olympique de Marseille and BMG. He identified herbal synergies between many young OM footballers and Marseille music. “We are very happy to have formalized this partnership and look forward to celebrating the culture and pastime of play and music in Marseille. It’s a winning combination, wow OM!”
Jacques-Henri Eyraud, president of Olympique de Marseille, said: “Olympique de Marseille is first and foremos say a football club, but its effect is to go far beyond the fields, especially among the young people of Marseille. The OM is a difficult lever to unseat the wonderful Marseilles has been the cradle of French rap and hip-hop from the IAM collective and the links between OM and local artists have been strong for years. The launch of OM Records reinforces this link and symbolizes the club’s preference to publicize the exclusive power emanating from Marseille and its population around the world.
The partnership between OM and BMG began with a Daily Combat, a charity introduced through an organization of actors under the so-called OM La Compo. Profits are donated to marseille hospitals and the poorest in the region.