An Emmy-nominated reality TV star on the Emmy-nominated “Million Dollar Listing New York” is entering the fray of luxury hotels in Palm Beach County with the opening of one in Delray Beach next month.
Ryan Serhant, who was one of 3 real estate agents on the TV series Bravo for nine seasons before it was canceled in 2021, founded his own business, Serhant, in the fall of 2020 and has since announced expansion plans for seven East Coast markets, adding South Florida.
Serhant is the real real TV real estate agent drawn to the Palm Beach County market. .
Serhant’s resolve to expand from the Big Apple to South Florida’s Gold Coast makes sense with the increasing number of New Yorkers moving to the Sunshine State since the pandemic, real estate agents said.
“It’s very transparent that South Florida is the destination of the greatest wealth,” said Antonio Liguori, Pascal Liguori Group associate broker at Premier Estate Properties. the number one home market and they have homes at the moment elsewhere. “
While Florida has attracted New York residents, the number of other people making the state their permanent apartment has particularly increased in recent years.
In 2022, 61,205 New York City citizens exchanged their Empire State driver’s license for one domiciled in Florida. That’s a 35 percent increase over the six-year average from 2016 to 2021, according to the Florida Department of Highway Safety and Motor Vehicles.
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New Jersey finished alongside New York for the highest license exchange with 30,837, up 28% from the six-year average. California ranked third with 28,957, up 57% from the average.
“It’s only a matter of time before we plant our flag there,” Serhant said of Palm Beach County. “South Florida is a wonderful complementary market to our headquarters and the business we have in New York. “
And Palm Beach County is no stranger to Serhant.
In 2021, he co-represented the client of the oceanfront home at 535 N. County Road in Palm Beach, which set the record for the highest residential sale on the island at $122. 7 million. That sale surpassed in March with the $155 million sale of Rush Limbaugh’s former Palm Beach resort expired.
Serhant also partnered with Palm Beach County broker Christian Prakas, who has nearly two decades of experience in local real estate. Prakas said Delray Beach at 648 George Bush Blvd. will open May 1 with s in Boca Raton and north Palm Beach. County for the next two years.
Prakas said he watched the first few seasons of “Million Dollar Listing New York” and attended an education course created by Serhant where he learned to meet the New York real estate agent.
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“He’s just an original person,” Prakas said of Serhant. It’s just a decorative figure. He is very approachable and very concerned about the company.
At 6 feet 3 inches, Serhant, 38, originally sought to be an actor. In New York, he discovered works as a style and participated in several episodes of the soap opera “As the World Turns”. He began his career in real estate in 2008 and was selected for “Million Dollar Listing New York” in 2010. The exhibition first aired in 2012.
Serhant, known in the series for his dry sense of humor and antics, such as jumping into the pool at a registration party hosted by teammate Fredrik Eklund, and dressing up as a lion to sell a loft tucked away in homage to “The Lion, the Witch and the Wardrobe.
“Good luck to him,” Ryan Greenblatt, associate broker at Lang Realty, said of Serhant’s newness and the challenge of entering a new market. a lot of business to do. “
At least 56 of the world’s richest people have close residential ties to the city of Palm Beach, according to a study of data from Forbes. com’s Palm Beach Daily News. In 2021, there were 47 billionaires in Palm Beach.
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West Palm Beach also earned the nickname “Wall Street South” for the influx of monetary and tech corporations that attract high-income executives who might not buy on the island but will likely be looking for a home on the Palm Beach coast. County.
While average home costs in Palm Beach County are down from their peak of $620,000 in June, agents promoting luxury homes said the luxury market remains strong. Between March 3 and April 3, 34 homes in Palm Beach County sold for more than $5 million, adding seven for $10 million or more, according to online brokerage Redfin.
Douglas Elliman, executive director of luxury sales, Bonnie Heatzig in Boca Raton, said he had 3 high-end consumers flying the first week of April from New York to their homes. He also recently showed assets to clients moving near San Francisco.
She believes that out-of-state families move to Florida long-term because clients recommend her to their loved ones.
“That’s how I know other people are here to stay,” Heatzig said. “They plant roots. “
Kimberly Miller is a veteran reporter for the Palm Beach Post, a component of the Florida USA Today network. It covers real estate and how expansion affects the South Florida environment. Subscribe to The Dirt for a weekly real estate roundup. If you have any existing tips, please send them to kmiller@pbpost. com. Help our local journalism, subscribe today.