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BAT has introduced a £30 million “innovation hub” in its R
The center includes nine “Specially Designed Technical Spaces” designed to expand BAT’s portfolio of new categories of non-combustible tobacco products.
They will focus on studies on modern oral nicotine pouches; vaping liquids and flavors; heated tobacco products; and products similar to “wellness and stimulation beyond nicotine. “The investment will also focus on packaging, engineering and systems integration.
BAT’s Southampton is the hub of its global R
“For many years, our Southampton team has played a critical role in generating objective, world-class clinical evidence that is imperative to facilitate the migration of adult smokers to smoke-free products and contribute to the public’s fitness goals,” said James Murphy. , Director of Research and Science at BAT”. The amenities provided through this innovation centre and continued investment in our Southampton site will further help the cutting-edge studies and product progression taking place here in the UK and across our global network for many years to come.
“The opening of this new facility marks a milestone in BAT’s transformation and will play a key role in making a long-term, smoke-free reality,” added Murphy.
BAT’s strategy committed the company to “building a smoke-free world” and a mostly “smoke-free” company, generating 50% of its profits from non-combustible materials through 2035.
“Rigorous science is at the heart of this goal and underpins the tobacco relief program, which BAT believes is the greatest public health opportunity,” the company said.
The launch of the Southampton Innovation Centre follows the opening of innovation hubs in Trieste, Italy, in 2021 and Shenzhen, China, in 2022, and a £300 million investment consistent with the year in R.
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