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Cariuma Sustainable Footwear Logo is launching its first sustainable skate shoe, Catiba Pro Skate, this week and features a new skate team from some Olympic skaters.
The new taste for shoes is a turning point for co-founders and skaters Fernando Porto and David Python, who spoke for the first time about the founding of Cariuma on a snowboarding trip.
The Catiba Pro Skate shoe, sold for $89 on the brand’s five-color website, designed from scratch with brain skating and made of organic cotton; mamona, which is a Brazilian curtain with cork; Rubber based on uncooked herbs and recycled plastics in shoelaces, treads and labels. Porto said the shoe had been tested by “far superior toe skaters” and had a longer lifespan than other Cariuma shoes.
“A lot of other people are already skating in those shoes in SoCal, London, Rio and Australia,” Porto said. “We make sure to put our old shoes to the test with very smart professional skaters so they can come and see me. , as well as our shoe designer, saying you want here and there.
Porto and Python’s love of skateboarding was not their only motivation to enter the skate category. Porto said it had detected a lack of connection between sustainability and skateboarding. The younger generation would possibly be involved with the environment, wildlife and the world. however, those who skate culture has not evolved with the core values of Generation Y and Generation Z.
“When I spoke to [renowned skater and director] Steve Berra, we said there had to be a way to bring that positivity to skateboarding,” Porto said. “We got hooked so temporarily in that direction. If we succeed, we can be. one of the replacement agents for that».
This project is also evident in his skateboarding team, which is made up of Jagger Eaton, a member of the US Olympic team. USA 2020, 2020 Olympic qualifier for street skating Gustavo Ribeiro, Mike Vallely, Tyler Peterson, Chris Pierre and Sean Davis. less focused on building a team of wonderful and sought-after skaters to combine other people who can bring positivity to skateboarding.
“This is the right time and I think we have a chance to be part of a bigger move,” Porto said. “I am proud of the other people we have gathered. It hasn’t been easy, but it means a lot to me. »
Porto said 2019 had been a fair year for Cariuma, which multiplied by ten, he said. This year, despite the pandemic, the logo reported its most productive months in May, June and July, but declined to express percentage figures.
With regard to the world of skateboarding, he stated that sales of skateboards and surfboards had triggered the pandemic, perhaps because other people who needed new tactics to move around without using public transport or taxis, or others looking for new active sports that could play alone.
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