The 16-year extension, subject to an eight-year renewal, will grant Coca-Cola sponsorship rights to all FIFA competitions, exclusive marketing opportunities, increased media exposure and partnership with FIFA’s special events and growth initiatives.
At the same time, Coca-Cola becomes the fourth giant, after Adidas, Hyundai and Sony, to join FIFA’s new sponsor organization for the 2007-2014 rights period, which has the largest association with FIFA and its on- and off-board activities. . step.
The two FIFA partners are expected to be announced shortly.
Coca-Cola also took the opportunity to unveil its new sponsorship marketing slogan, “We All Communicate Football,” which will be unveiled next year at the 2006 World Cup in Germany.
In addition, Coca-Cola and FIFA have unveiled the highlights of the first-ever FIFA World Cup Trophy World Tour with Coca-Cola, which will stop in 31 cities in 28 countries, starting in January 2006 for 3 months and every 4 years in the run-up to the World Cup and will see the World Cup trophy on display to the public.
FIFA President Sepp Blatter said: “This agreement binds us to one of the world’s leading defenders in an enduring relationship that is testament to the enduring appeal of football. “
E Neville Isdell, chairman and chief executive officer of Coca-Cola, said, “This new commitment through Coca-Cola to the world’s most popular game and its enthusiasts gives us new opportunities to bring others together through football. “
Coca-Cola has been an official sponsor of FIFA since 1978 and has been advertising in stadiums at each and every World Cup since 1950.
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