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VaideBet will contribute R$ 10 million per month, surpassing the values known by all other football sponsorships in Brazil, marking a new milestone in the relationship between football clubs and the sports sponsorship market. The agreement is valid for 3 years, with a connection until December 2026.
The annual amount exceeds the 85 million reais that Flamengo gets from Pixbet. Corinthians also beats rival Palmeiras, which receives 81 million reais a year as part of an ongoing partnership with Crefisa.
“We are very pleased to provide Corinthians with the largest sponsorship in the history of Brazilian football, as a result of negotiations that began during the campaign. We highlight that Corinthians has the largest logo in South American football and one of the largest in the world. “That’s why I insist: no one can think small at this club. Little by little we will regain our credibility, our importance and we will return Corinthians to Corinthians,” said president Augusto Melo. “We start the year 2024 with big announcements and VaideBet will be, in fact, one of our core partners in the great achievements. “
VaideBet has events and festivals and made its first foray into football. To boost its expansion in the market, in September 2023 the company announced its first and exclusive ambassador, a prominent figure in the entertainment industry with great charisma: the singer and Corinthians fan. Gustavo Lima.
“Sponsoring Corinthians is not just sponsoring one of the main institutions in Brazil but also a club with a beautiful history and a recognized passionate, engaged, and unique fan base. It is a historic milestone for VaideBet, which we planned for months and have now realized. Being alongside Corinthians and the Fiel is everything we would like for VaideBet’s strategy for the coming years, and we are very happy to have established this relationship. We know that the values are significant, and we hope that together we can help Corinthians go even further,” said André Murilo, CFO of VaideBet.
“A very important day for the Corinthians. We are working on the second day. As the president said, we will work very hard to get the Corinthians back to the Corinthians, running to make the Corinthians the people’s team. “Corinthians is the most powerful logo in Brazilian football, and we will capture it with our paintings. We are regaining our credibility, working hard to showcase businesses where the Corinthians logo can add value. We’ll be doing a lot of activation paints. Every sponsor on the Corinthians jersey will have their return,” said Sergio Moura, Corinthians marketing.
VaideBet will cover the fine of 20 million reais imposed on Corinthians for terminating the contract with Pixbet. Additionally, one site, Pixbet, had a sponsorship deal with Corinthians until 2025.
The main spot on the Corinthians shirt was previously occupied by Neo Química, a Brazilian pharmaceutical laboratory that has Hypera Pharma as its parent organization. The agreement was valid until the end of 2025 but was amicably terminated in mid-December.
Duilio Monteiro Alves was all set to announce Pixbet as the new main sponsor, but Augusto Melo blocked the deal, which would have brought 150 million reais to Corinthians’ coffers for two seasons (75 million reais per year).
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