Digital Valmont Barcelona Bridal Fashion Week revitalizes the bridal industry

Between September 18 and October 18, only about 16,000 users, 68% of them from abroad, connected to the VBBFW 2020 virtual platform, Italy, the United Kingdom, France, Germany, the United States, Mexico, Brazil, Japan and China between them over this period, fashion shows have gained nearly 70,000 visits, while the hundred brands , with 64% international, who participated in the virtual parade obtained a total of 6000 requests from potential buyers for the personal area of the platform that is reserved only for professionals.

In addition to its own platform, VBBFW has carried out several promotional projects on channels around the world. For the first time, VBBFW has collaborated with the Chinese social network Weibo on its bridal fashion channel, which has more than 1. 4 million subscribers. Exhibitors have had 3 million views, specifically expanding the distribution of collections in a market of specific interest for the internationalization of brands.

The VBBFW has also provided the framework for organized activities in partnership with other corporations and entities. These included Valmont virtual space; Save the Children’s “Stop Child Marriage” program to fight child marriage worldwide and the 2020 Elle International Bridal Awards, which this year recognize the excellence of 23 corporations committed to bridal fashion and weddings. VBBFW’s commitment to sustainable development, a topic discussed in the studio Wedding Fashion, Sustainable Style, Conscious Business, which IESE professor José Luis Nueno wrote at the request of the organizers of the salon. An excerpt of the content is available on the online page of the www. barcelonabridalweek. com.

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