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FC Barcelona has become a leading benchmark for the creation of digital content. In April 2023, the club surpassed 15 million subscribers on YouTube, and now it has reached another milestone, becoming the first sports club in the world to exceed 20 million subscriptions on that platform. Its growth on the leading video platform has solidified year after year, now with a strategy tailored to new platform trends. This includes a strong focus on publishing content through YouTube Shorts, which has allowed the club to reach even broader audiences, attract new users, and gain additional subscribers.
In the sporting realm, Barça has strengthened its leadership, both in terms of followers and video views. Only FIFA (22.8 million) and the NBA (22.5 million) have more fans on YouTube. In terms of subscriptions, Barça achieved a 65% increase in new subscribers in 2024 compared to 2023. Additionally, video views grew by 10% in 2024 compared to the previous year.
More than 50% of those new subscriptions come from YouTube shorts, confirming the good fortune of the club’s commitment to this format, led throughout its identity zone. This branch oversees everything in a similar way to the Barça logo and leads the strategy on virtual platforms, designing and conducting daily campaigns and virtual content. The objective is to concentrate the content more to improve the foreign presence of the Barça logo, transmitting to the world the exclusive values that describe the institution.
85% of the Barça YouTube audience is between 18 and 54, a statistic that highlights the wide diversity of content of the appropriate platform for all types of audiences. This includes purely informative content, as well as artistic and entertaining videos designed to attract gene generation, a demographic group that is very familiar with virtual consumption. Another developing trend observed since 2021 is the building in the spectators. In 2024, the percentage of female perspectives that build UPD in 55%.
On YouTube, the hole for competition is clear. The Moment Club, Real Madrid, has 16. 3 million subscriptions, followed by Liverpool with 10. 9 million. The countries where Barça has the maximum fans are Spain, the United States, Indonesia, India and Brazil.
A pioneer in the creation and publication of long-form content, Barça is adapting to new trends. Therefore, responding to the call for shorter content, the club has fully followed this format to retain the audience segments attracted through this type of content. In addition to the typical normal hit content, such as Barça emojis, 7 seconds of challenge, explosive balloons, guess who, 90 seconds challenge and behind the scenes, the club has added short videos in vertical format. These come with demanding situations between players like Lamine Yamal and Robert Lewandowski or between Raphinha and Jules Koundé, as well as post-match celebrations.
Barça one of the first sports clubs in the global in having a presence on YouTube, launching its channel in February 2006. Even years later, in June 2017, it has become the first to overcome the 3 million subscribers, exceeding another Primary competition in sports and football. In September 2018, the club approved the new milestone of five million season price tickets. In September 2020, he had reached 10 million, which reaffirmed his leadership. In 2023, Barça announced 15 million holders of price tickets and has now reached 20 million. The exponential expansion of the YouTube channel of the club in recent years highlights its good fortune in the virtual field and in its social media accounts.
“It is fantastic to see how a solid YouTube strategy, which includes quality content, avant -garde and adaptability formats to an increasingly difficult audience, has led to an unstoppable expansion and the popularity of the logo at national and foreign level. FC Barcelona has managed to exploit its projection and its resources and its links with its fans, thus distinguishing itself from the rest.