FC Barcelona has taken a new step in its virtual leadership by equipping the first club to have more than 10 million subscribers on YouTube. Barca’s most sensible place in the world’s largest online video service has solidified through impressive expansion over the more than two years, either in terms of fan numbers and number of videos viewed. The NBA (14. 7 million) is the only sports channel with more followers than FC Barcelona on YouTube. In honor of Barca’s achievement, YouTube will deliver the Diamond Creator Award to the club over the next few days, a steel trophy with a glass play button that is delivered to all channels that exceed the 10 million mark.
Barça closed the 2018-19 season with a total of 7. 2 million subscribers (2. 6 million more than in 2017-18), and between July 1, 2019 and June 30, 2020, that figure was It rose to 9782472. Now, as 2020-21 is about to begin, it has surpassed 10 million, confirming its position as a transparent leader among sports clubs on YouTube. The channel now has more than 65 million hours on its channel.
But apart from the symbolic figure of 10 million, Barça extended its advantage over its main competitors, having the Real Madrid striker, second, with 5. 92 million, while the football groups that stick to the Big Two of La League are Flamengo (5. 55) million), Liverpool (4. 98), Manchester United (3. 21), Juventus (2. 88), Manchester City (2. 72), PSG (2. 56), Chelsea FC (2. 1) and Arsenal (1. 96). By country, Barça has the most fans in the United States, Spain, Brazil, Indonesia and Mexico.
Barça were one of the first clubs to appear on YouTube, having first made the impression on the site in February 2006. The expansion since then in terms of subscribers has been relentless. By June 2017, they had the first club in have more than 3 million subscribers, ahead of the most important sports competitions in the world (NFL, Olympic Games, LaLiga and Bundesliga), with the sole exception of the NBA, as well as all the other most sensitive football clubs in the world. they have become the first club to have five million subscribers.
Aside from subscribers, the other important metric for analyzing user interest is video viewing. Barça is also a leader in this category, and it does so season after season. In 2019/20, the FC Barcelona YouTube channel recorded 458 million views of its content, a 30% increase compared to last season, and well ahead of its rivals: Liverpool (419 million), Manchester United (258), Flamengo. (161) and Real Madrid (157). Since the publication of its first video in 2006, Barça has registered more than 1. 7 billion views.
Barça’s impressive number of subscribers is even more impressive when we see that LaLiga clubs are unable to post match highlights on YouTube, much like Premier League and Serie A teams. Their content strategy was based on therefore in the design of content in particular adapted to YouTube, where the duration and type of videos viewed are very different from those of other sites such as Instagram, Twitter and Facebook. The paintings, therefore, are aimed at local content based on entertainment for younger enthusiasts who employ the visual type. the language they identify with, than in the most vital press meetings and articles. So, in addition to popular Behind the Scenes venues, other hit content has included Barça Emojis, Most Lelihood toArray . . , 90 Seconds Challenge, and 7 Seconds Challenge, as well as a partnership with content creators from a successful site.
On-demand videos, over the more than two seasons, have been complemented by live content based on Barca’s games. The Barca Live exhibition produced through Barca Studios combines news content with pre-match preparation, in-game politics and entertainment features, where fan participation plays a central role.
The 10 million milestone has been surpassed at a time when FC Barcelona is immersed in several of those that are now part of its virtual ecosystem, such as the launch of Barça TV +, the CULERS Premium Membership program and the online version . from the Barça Store Camp Nou. Barça’s social media have played a central role in these advances by introducing newcomers online that, in the next five years, they are expected to turn virtual commerce into one of the club’s main sources of normal income.
“At YouTube, we are committed to reaching our enthusiasts through content specially designed and created to nurture the interests of their audience and by adapting formats to the particularities of the channel. This good fortune reinforces a long-term consolidation strategy that has put us at the forefront with criteria of excellence that we hope to maintain.
“The recent opening of The Barça Studios helps us stay at the forefront and at the same time make our content compatible with our own audiovisual products such as the newly created Barça TV service. “