FC Barcelona has taken a new step in its virtual leadership by installing the first club to have more than 10 million YouTube subscribers. The NBA (14. 7 million) is the sports channel with the most followers than FC Barcelona on YouTube. In honor of Barca’s success, YouTube will deliver the Diamond Creator Award, a steel trophy with a glass play button given to all channels that cross the 10 million mark, to the club in the coming days.
Barça ended the 2018-19 season with a total of 7. 2 million subscribers (2. 6 million more than in 2017-18), and between July 1, 2019 and June 30, 2020, that figure it rose to 9782472. Now that 2020-2021 is about to begin. , has exceeded 10 million, confirming its position as the undisputed leader among sports clubs on YouTube. The channel already has more than 65 million hours on its channel.
But apart from the symbolic figure of 10 million, Barça extended its advantage over its main competitors, having the Real Madrid striker, second, with 5. 92 million, while the football groups that stick to the Big Two of La League are Flamengo (5. 55) million), Liverpool (4. 98), Manchester United (3. 21), Juventus (2. 88), Manchester City (2. 72), PSG (2. 56), Chelsea FC (2. 1) and Arsenal (1. 96). By country, Barça has the most fans in the United States, Spain, Brazil, Indonesia and Mexico.
Barça were one of the first clubs to appear on YouTube, having first made the impression on the site in February 2006. The expansion since then in terms of subscribers has been relentless. By June 2017, they had the first club in have more than 3 million subscribers, ahead of the largest sports competitions in the world (NFL, Olympic Games, LaLiga and Bundesliga), with the sole exception of the NBA, as well as all the other most sensitive football clubs in the world. they have become the first club to have five million subscribers.
Apart from subscribers, the other great measure for analyzing user interest is viewing the video. Barca is also a leader in this category, and does so season after season. In 2019/20, FC Barcelona’s YouTube channel recorded 458 million perspectives on its content. 30% more than last season, and well ahead of competitors: Liverpool (419 million), Manchester United (258), Flamengo (161) and Real Madrid (157). Since its first video in 2006, Barca has recorded more than 1. 7 billion prospects.
Barça’s impressive subscriber figures are even more impressive when we see that La Liga clubs are unable to post match highlights on YouTube, just like Premier League and Serie A teams. Their content strategy is based, therefore, on the design of content in particular adapted to YouTube, where the duration and type of videos viewed are very different from those of other sites such as Instagram, Twitter and Facebook. The paintings, therefore, focus on local content based on entertainment for younger enthusiasts who employ the kind of visual language they identify with, rather than in press meetings and more news-rich articles. So, in addition to popular Behind the Scenes venues, other hit content has included Barça Emojis, Most Lelihood to Array . . , 90 Seconds Challenge, and The 7 Seconds Challenge, as well as a partnership with content creators from a successful site.
Video on demand has been supplemented over the more than two seasons with live content based on Barça games. The Barça Live exhibition produced through Barça Studios combines news content with pre-match preparation, game policy and features. entertainment, where fan participation plays an important role. central role.
The 10 million milestone has been surpassed at a time when FC Barcelona is immersed in several of those that are now part of its virtual ecosystem, such as the launch of Barça TV +, the CULERS Premium Membership program and the online version . from the Barça Store Camp Nou. Barça’s social media have played a central role in these advances by introducing newcomers online that, in the next five years, they are expected to turn virtual commerce into one of the club’s main sources of normal income.
“At YouTube, we are committed to providing our enthusiasts with content that is specifically designed and created to nurture the interests of this site and by adapting formats to the specific characteristics of the channel. This good fortune reinforces a long-term consolidated strategy that has put us at the forefront with criteria of excellence that we hope to maintain.
“The recent opening of The Barça Studios helps us stay at the forefront and at the same time make our content compatible with our own audiovisual products such as the recently created Barça TV service.