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Donetsk Shakhtar Football Club (FC) will use his logo to earn cash and make a significant profit in Ukraine, said Serhiy Palkin, CEO of Shakhtar FC.
“Today we have a very serious logo in terms of recognition in Ukraine.Now we have to manage this logo in Ukraine to start making money and benefit from it precisely in the Ukrainian market.of the Champions League, the transfer of football players abroad or the sale of broadcast rights abroad, but precisely within Ukraine,” he said in an exclusive interview with Interfax-Ukraine.
Palkin said the task is difficult, but the club already has concepts and is working with a world-renowned Interbrand company to use the Shakhtar call to profit within the country.
“[We] want to earn cash not with football matches, but in particular with football, and expand football-like themes.We’re following that strategy. I think we’ll give it to the club president soon,” he added.said the CEO.
According to him, the club needs to diversify the dangers in case the team moves to the Champions League.
“So we only have the budget of participation in the Champions League, but we also have significant profits in Ukraine,” Palkin said.
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