The rise of hip-hop replaced music and culture forever, leaving its mark on football and captivating generations of enthusiasts around the world. To commemorate hip-hop’s 50th anniversary, NFL Media and Universal Music Group announce “Football and Flow,” a cross-content series featuring a trio of hip-hop icons showcasing their love for football and their favorite NFL teams. This three-part collaboration features hip-hop legends Rakim, Hit-Boy, and Ludacris reminiscing about their most cherished soccer memories and sharing the roots of their fandom.
In this collaboration, the NFL asks some of the biggest names in hip hop, including Rakim, Ludacris, and Hit-Boy, to create their ultimate playlist for the game.
Rakim
Universally regarded as one of the masters of the microphone, William Michael Griffin, better known as Rakim, first burst onto the scene with the release of the iconic “Eric B. is President” in 1986 with his longtime collaborator Eric. B. The Unmarted marked a turning point in the world of rap, raising the bar for longtime presenters and revolutionizing the way rhymes are conveyed to this day. His recordings, adding the classics “Paid in Full,” “Follow the Leader” and “The 18th Letter” sold for millions of dollars worldwide, and publications such as Billboard and Rolling Stone called “Paid in Full” one of the most important hip-hop albums of all time. Recently, Rakim was named the number one lyricist of all time through The Source magazine, won the coveted BET Lifetime Achievement Award, and was nominated to the Rock and Roll Hall of Fame.
beaten boy
In his thirteen-plus years in the industry, three-time Grammy-winning producer and artist Hit-Boy has worked with an impressive roster of music legends, including Beyoncé, Rihanna, Ariana Grande, Jay-Z, Kendrick Lamar and Travis Scott. As a rapper and songwriter, Hit-Boy has recorded and released seven mixtapes and six collaborative albums. In 2021, Hit-Boy won a Grammy Award for “Best Rap Album” with “King’s Disease” via Nas. He also collaborated with his father, Big Hit, on the album “The Truth Is In My Eyes,” after his father’s nine years of incarceration, a testament to the strength of father-son dating and the strength to replace the narrative surrounding it. Fatherhood in Black Communities.
Ludacris
Chris “Ludacris” Bridges is a multi-talented artist who has sold more than 24 million albums worldwide, with singles such as “Stand Up,” “Get Back,” “Southern Hospitality,” “Number One Spot,” “Money Maker. “” and ” Mon poussin méchant “. With an unprecedented blend of lyricism, wit and imagery, Ludacris has established himself as one of music’s most prominent artists. His versatility and artistic complexity have also allowed him to make a graceful transition into acting, Tej’s fan-favorite role in the franchise of Universal Pictures’ box office phenomenon “Fast