Just over a year ago, on April 14, 2022, Elon Musk announced his goal to buy Twitter. With Musk now at the helm, here are 4 facts about how adult Twitter users in the U. S. U. S. users use the site.
The Pew Research Center conducted this study to better understand the behaviors on the site of American adults on Twitter since Elon Musk acquired the platform. , 2022. The pattern is composed of panelists who indicated in the survey that they use Twitter and accepted percentage of a Twitter account. for study purposes. Once the survey was conducted, the researchers reviewed each account separately and removed any accounts suspended, invalid, or belonging to foreign institutions, products, or entities.
This final pattern of 1002 adult Twitter users in the U. S. U. S. data with valid, active identifiers was weighted using an iterative strategy that matches gender, age, race, years lived in the U. S. and Canada. U. S. , education, region, party identification, volunteering, voter registration, metro area, frequency. Internet Use and Association devotes respondents to the December 2022 American Trends Panel survey (wave 119) who indicated in that survey that they use Twitter, wave 119 weighting as the base weight. The margin of error for the full pattern is plus or minus 4. 8 percentage points. For more details, read the Wave 119 methodology.
The findings in this report that they read about users’ posting behavior are based on tweets produced through respondents whose accounts were made public between January 1, 2022 and April 10, 2023. All tweets posted through those public accounts were collected using Twitter. API, resulting in a total of 620,116 original tweets, replies, tweet quotes and retweets from 639 users with public accounts who tweeted at least once in this era. to use normal expressions that are not case sensitive.
As for adult Twitter users, about 4 in 10 have talked about Musk in a tweet since the beginning of 2022. Such mentions are not unusual among Republicans and Republican-leaning independents who use the platform.
As in the past, Democrats and leaning Democrats make up the majority (61) of those very active tweeters.
The Center’s new actual habit research shows that the maximum number of active users before Musk’s acquisition, explained as the sensible top 20% in tweet volume, saw a noticeable drop in posts in the following months. The average number of tweets from those users consistent with the month decreased by about 25% after the acquisition.
Despite this, 8 out of ten of Twitter’s peak active adult users between January 1 and April 14, 2022 remained among peak active users in the months following Musk’s official acquisition in October 2022. The same general trend applies by focusing attention on the sensible top 10% of Twitter users before and after the sale. About three-quarters of users have remained among at least the top 20% of tweeters since the acquisition.
In particular, there are partisan differences in the types of tweets users post. Retweets are the most common type of tweet from Democrats and Democrats, and represent part of all tweets in this group. On the contrary, replies are the most common type of tweet. between Republicans and leaning Republicans, who account for 61% of this group’s tweets.
Note: For more details, the Wave 119 methodology.
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