FC Barcelona continues to demonstrate why, as its slogan proclaims, it is “more than a club” by adopting virtual avant -garde methods that unite their global enthusiasts in an unprecedented way. Based on the commitment to its values and inheritance, the Club operates complex technologies, adding 3. 0 Internet platforms, electronic games and blockchain, so that its global reach is larger and deepens the commitment of existing enthusiasts, these projects not only honor the 125 Anniversary of Barça. The story, but also places it as a pioneer in sports innovation, making sure that the network remains in the center of everything it does.
Barça Studios del FC Barcelona is the subsidiary of profit purposes that manages the television channel of the Football Club, Barça One, its library of more than one million photographs and videos, its advertising groups and electronic sports. Barça Vision, is the subsidiary of profit purposes committed to new technologies. Its project is to create and monetize the club’s virtual asset library with 125 years of historical content and objects, adding the Camp Nou Stadium retirement seats, through AR, VR, AI and Blockchain products and services. Barça Vision also includes Barça games with its own application and an upcoming presence in Fortnite and Roblox.
The bold virtual projects of FC Barcelona highlight the resilience and avant -garde spirit of the club against recent challenges. Despite the setbacks, in particular the game of Messi and monetary obstacles, Barça takes merit of its global logo thanks to avant -garde projects such as Spotify Camp Nou and Web 3. 0 Ventures. When adopting virtual innovation, FC Barcelona raises a course for a physically powerful future, demonstrating its ability to adapt and prosper in the dynamic soccer panorama. Some strategic associations in this domain come with those of Partners. com and Whitebit. Partners. com focuses on the commitment of the platforms of fed enthusiasts through blockchain, and Whitebit is one of the greatest exchanges of centralized cryptography in Europe.
Since its base 125 years ago, Barça has worked as a cooperative. The club lately has around 150,000 members of the owner and the logo has been anchored in club operations. The players’ contracts come with the contribution to the objective projects of the team through the FC Barcelona Foundation. These projects on the empowerment of women, global relief in plastic and opposite sponsorship in which FC Barcelona will pay the UNICEF High Commissioner for refugees for an annual expense to put their logo on the team’s shirts. 25% of Barça enthusiasts are women and the club needs to expand the charm of the logo beyond. Barça has a leading data woman, Miriam Ferrando, the only woman in this position of any upper level soccer club in the global. In addition to the well -known male soccer team, the FC Barcelona undoubtedly has the most productive women’s football team in the global after winning the Champions League in Europe last year. It also stands out in other sports, adding basketball and handball that has a wonderful trophy story.
The Barça global is huge. The annual commitments on social networks are around 3 billion, more than double that of the National League for American Football and 89% more than the basketball of the American National Association. It is the maximum soccer club followed in the global with more than 502 mm of social networks consistent with the year, the 314 mm barça and 434 mm enthusiasts who watch games on television in more than 180 countries. The new Camp Nou Spotify stadium lately low structure and open completely in the summer of 2026, will have a capacity of 105,000 and will be the maximum sports domain and avant -garde entertainment in a European city.
If we can look beyond the economic difficulties of the media of Barça and the broad minimization in the economic price and interest of NFT and Metalocas, the existing virtual activities of the team to domesticate enthusiasts and use their assets have a lot of strategic sense. As a marketing professor, it is also an example of not leaving a virtual stone and experimenting with the new virtual platforms to have a step forward of the festival if those platforms take off.
While Fabio Rodríguez Santiago, fan of the Pioneer of Barça del NFT, educational and passionate, expressed it “by offering a genuine application, either virtual and in the user, the NFT can deepen the link between the club and its followers the maximum passionate .
While the functionality of speculative NFTS has been unfortunate, Jordi Mombart, director of Studies of FC Barcelona, explained that the NFT of the Club very and not specialized has a strong strategic value:
– Contribute to Barça’s sustainability in the world
– Create exclusive and significant benefits that accumulate fidelity
– Strengthen brand values
– Generate amordazos media
– Win the enthusiastic concepts communities like Discord
To cite an article in 2024 of Midond “The Global of Sports experienced a vital transformation through the integration of NFT, through the merit of the blockchain generation to redefine the commitment of enthusiasts, create virtual collectibles and global sports experience” . With NFT or tokens, enthusiastic enthusiasts can be more involved, for example, by requesting songs that are reproduced in the sand before games and exclusive access to events, live, in prizes, in the club of Assembly and greetings, opportunities to play in the stadiums and even to officially recover the ball before a game.
Social networks have helped athletes to brands, and now with Internet 3. 0, sport stars can have even narrower relationships with their giant fans. Forever CR7 (the virtual space of collections, content and network of Cristiano Ronaldo, content and network in the cryptocurrency exchange binance) introduced a NFT collection in 2023 connected to the maximum memorable objectives that it marked in the lesson of his career. The selected NFT holders have won committed goods, exclusive opportunities for questions-response and even user education sessions with Ronaldo.
FC Barcelona Masterpiece NFTS through Johan Cruyff and Alexia Potellas Players Légendaires
Barça has created several NFT of a single price in its “collection of masterpieces”, which were sold at an auction through the venerated auction house Sothethrough’s, known for their auctions of art paintings through teachers who are now now Actively looking for new virtual art arts in 2022, Sothethrough’s’s sold the “Barça # 1 masterpiece, in an immortal way”, an audiovisual virtual painting of the emblematic objective of the Dutch player of Johan Cruyff 50 years ago, for almost $ 700,000. In June 2023, FC Barcelona presented its 2D NFT price “Masterpiece # 2 – Empowerment” in collaboration with World of Women, an NFT task aimed at selling female inclusion and representation in the NFT area. This NFT paid Triayte to the football player Alexia Potellas and her historical semi-stacked functionality in the UEFA Champions League opposed to Wolfsburg. He sold in Opensa for $ 300,231. The holder has won public / exclusive benefits, adding the opportunity to meet and interact with Alexia, a couple signed through their worn adjustment boots and a physical headquarters of Camp Nou retired.
New interactive avatars FC Barcelona and fan application of NFT card card initiative
Later, the FC FC Barcelona will launch a new game “Pokemesque” on the Collegol game platform with an electronic book of virtual collectors that explores the history of Barça. The club also launches an exciting assignment of Avatar that will allow the avatars of enthusiasts stored in their fans of FC Barcelona, which will be incorporated into new virtual experiences.
Association between FC Barcelona to inspire plastic recycling worldwide
In May 2023, FC Barcelona and Plastiks presented the “unleashed their passion” campaign. Plastiks, is a company committed to the opposite combat to green washing through ensuring that the transparency of business recycling efforts. Its exclusive verification and monitoring formula uses blockchain -based credits to certify the precise amount of recovered and recycled plastic waste through curtain processors worldwide. As a component of the Barça campaign, 3,000 NFTs were created and sold on the issue of animals for $ 30 each, adding $ 10. This initiative allowed FC Barcelona enthusiasts to give a contribution to environmental efforts beyond the stadium and waste recovery projects in other regions.
As Anna Soler-Coller, director of the vision of Barça, said: If we get excited and we should not forget the feeling of sitting at the last Camp Nou stadium, we can soon buy a Stade NFT headquarters as a component of the “Eternal Seats” project. Barça creates an NFT for each of the 99,364 seats in the retired stadium. House owners can enter a raffle to win a limited number of seating with genuine / physical retirement for their homes, excellently fixed on a pedestal to be admired as art paintings.
Fabio Rodríguez Santiago shared “we, Barça’s enthusiasts, say that we are” more than a club “, and we are very proud of that. This concept reflects the deep connection that Barça has with its city and Catalonia, in addition to the inheritance of FC Barcelona in several sports.
In 2025, FC Barcelona is not only as a football club, but also as a global pioneer in new marketing communication technologies and network commitment, creating significant links with the next generation of enthusiasts and extending its even more widely carried in the world.
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