It’s the young eyes that clubs need to retain or get attention to. Johns continued: “Clubs and the English [First] League are turning to the generation to recoup some of their viewership losses in recent years, basically due to an increased young viewership. Lack of interest in sporting events that last several hours and have a massively intrusive advertising load. They’re betting that content like sideline interviews, behind-the-scenes features, and exclusive camera angles will offer more price and assistance for enthusiasts to sit back and re-energize from waning enthusiasts.
In the age of anytime, anywhere viewing, the quality of content will also be critical, he adds. “With more and more enthusiasts watching live streams online, there is no room for delays. Viewers will abandon your service if a video doesn’t play within two seconds, and a broadcast outage at a very important time will severely damage your reputation. Anyone preparing to broadcast the Premier League needs to ensure they have a proper network operations centre, proactively monitoring their live events and linear channels. with committed engineers in a position to fix any problem before your audience sees them.
“In a live gaming environment where time is of the essence, the strain to deliver content faster than ever is immense. Highlights will be compiled and distributed as the game develops, as well as for part-time and full-time reviews. Automation is helping broadcasters like Sky to achieve this purpose for their partners around the world, a procedure that, if done manually, would require an immense amount of resources and hands-on work.
A stern warning to distributors of football TV content: they may have a lot of frills, but if the audience can’t see your show clearly and uninterruptedly, it’s all a waste of money.