In fact, we’ve heard of countless start-ups of young Indians who have unicorns.
But it’s the story of two housewives in their fifties whose start-up has been a success in no time.
In 2017, Nisha Gupta and Guddi Thapliyal launched Geek Monkey, a gift platform, with a small investment of Rs 150,000. Today, the company has an annual turnover of approximately 2 crore rupees (20 million rupees).
While Nisha Gupta graduated in the arts and came here from a circle of business relatives, Guddi Thapliyal only studied until Class 5 and has never worked or done any business.
Nisha sold family pieces and some gifts in a store when she was young, from where she learned things.
“My children who are IT professionals have told me to come online,” Nisha tells A Ganesh Nadar/Rediff. com by phone from Dehradun, where they have a workplace and a pass. “Guddi was also interested, so we joined Geek Monkey,” she says.
The company has a descent in Gurugram where the products are stored.
“Everyone has a budget, but no one has a gift concept that is useful and meaningful, because you deserve to give an artist a brush and pen to a writer,” He shows Nisha the Geek Monkey concept.
Nisha works hard with distributors who sell on their site, have a gift-seeking team and give them to Nisha and Guddi who nevertheless choose the ones that are sold on their site.
“Every time I make a gift for our portal, I think if I would give it to others while I keep my expenses in mind,” Nisha says.
“Our young people are also in favor of new gifts, but the final resolution is taken through us,” he adds.
Guddi insists that his crafts can’t be achieved anywhere else because they are homemade by artists who paint with them.
Nisha is connected to at least 12 of those vendors who were artisans who provided local crafts.
“As a policy, the company interacts with each and every visitor who placed an order,” he says.
Together, they have a profit of 5 to 6% consistent with the year after spending on advertising and infrastructure structure during the following year.
In March 2020, the national lock came with its fair percentage of problems.
“We received orders, but we couldn’t supply them between March and May because couriers weren’t working,” Guddi says.
Deliveries resumed in June.
“In July, we sold rakhis and gifts. We added an option that allows others to record their voice and send it with the gift,” says Nisha.
They have home-made and machine-made gifts on their website. Some of the typed gifts come from other countries.
“We have constant value for pieces made through artists. When the visitor needs something else, we rate accordingly according to the paintings involved. We allow the consumer to talk to the artist to tell them what they need. We talked about the value” with the artist and then billing the visitor. We work with low margins,” Says Nisha.
Your cheapest item costs 99 rupees, adding email rates. Your maximum item is some dolls made with genuine photos, which charge 13,000 Rs.
“We also rent to other people under contract when we want them,” Nisha adds.
At the moment, they have six hundred gift pieces indexed on the site. With the exception of traditional craftsmanship, all other products are stored in their box.
“I plan to buy more products from other people who make crafts. This will inspire local artists,” says Nisha.
Curious about how they met? Well, Nisha’s daughter is married to Guddi’s son. :))