Three Italians, Juventus, FC Inter and SSC Napoli, were among the 20 football clubs with the highest revenue generation in the 2021 Deloitte Football Money League report published last week, along with seven Englishmen, 4 Germans, 3 Spaniards and two French and one Russian club. .
The annual ranking, now in its 24th edition, analyzes the turnover of the world’s largest football clubs and is the first to provide a full one-season review interrupted by the COVID-19 pandemic.
During the 2019/2020 season, the 20 most sensitive clubs generated a total of $9. 39 billion in 2019/20, 12% less than last season ($11. 2 billion).
The loss introduced in COVID-19 affected almost all infamous profit streams of football clubs, such as fit days, advertising earnings, streaming rights and “losses to continue their past expansion trajectory during the period,” the report notes.
Unfortunately, Serie A is no exception: the most productive Italian football clubs recorded a minimum in collective revenue of $201 million, a minimum of $67 million consistent with the club on average.
In addition, Deloitte highlighted a critical scenario related to broadcast rights revenue in Italy, where “UEFA Champions League rights are reported to have fallen by 20% ($67 million) according to the season. “
National rights were also affected by the loss. Italian specialty broadcaster Sky Italia reportedly withstood a payment of around $158 million, “after requesting relief of 15 to 18% due to the delay in the season,” the investigation continues.
Despite the difficulties, Juventus, a Serie A champion, is once Italy’s richest club, retaining the tenth place received last year.
The Italian team in Agnelli’s family circle recorded total sales of $482 million, $75 million less than last year’s revenue.
The report notes how the decline in the day’s revenue (-36%) represents the biggest decline of all clubs in the rankings.
However, Old Lady posted a profit in terms of advertising revenue, which recorded a slight increase of $4 million.
The sponsorship deal with Jeep $55 million consistent with the season, combined with an extension of the club’s technical sponsorship agreements with Adidas through 2026/27, has managed to reverse the negative trend.
At the time the Italian club in the standings is FC Inter, owned by Suning Holdings, the largest appliance stores and e-commerce companies in China.
The Nerazzurri ranked 14th with an overall source of income of $ 353 million, maintaining the same position as last year despite a significant drop in income.
Antonio Conte’s team suffered a $88 million drop, the biggest year-on-year drop among Italians, due to the “distribution of the club’s revenue for the 2019/20 season in two years”, that is, the end of the 2020/existing season. 2021.
A similar destination was also shared through SSC Napoli. The team, owned by Aurelio De Laurentiis, the richest in the Italian film, is the third most sensitive Italian club of the 20.
Partenopei saw its revenue fall through $38 million, with transmission revenue (the club’s largest source of revenue) falling by 12% due to a seventh place, the lowest final position since the 2008/2009 season.
Bad news also for AS Roma, as the Giallorossi fell from the 30 most sensitive after completing 16th in the last edition, largely because they did not qualify for the Champions League.
Last but less importantly, AC Milan fell to their lowest position in history (30) while the club complied with the ban on UEFA interclub competitions.
A critical monetary scenario that does not seem to end soon.
“We estimate that this year’s Money League clubs will have missed more than 2 billion euros in profits by the end of the 2020/21 season, due to the COVID-19 pandemic,” the report said.
Hope for Italian football is a consortium of personal equity companies led by CVC Capital Partners.
Last October, the company began exclusive negotiations to buy a 10% stake in a new Corporate Value of Series A media rights of $1. 88 billion, which could shake up the country’s football industry.
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