After the departure of Andrea Agnelli and a season out of European competition, Juventus is looking for a new sponsor to update its former spouse, Jeep.
The black and white stripes have been sported for more than a decade through Jeep, a company that is naturally part of the EXOR Group, owned by the Agnelli family and led by CEO John Elkann.
The existing contract will expire at the end of this season.
“A partnership between two icons who share the values of authenticity, passion, adventure and freedom,” reads the new advertising slogan. “They [Juventus and Jeep] come together in all fields and face all the demanding situations that come their way. his way in all the major Italian and foreign leagues. “
Still, difficult times in recent years have increased the need for new investment in the club, with Turin newspaper Tuttosport reporting that the partnership with Jeep will be renewed once it expires at the end of the current campaign.
The current amount paid through Jeep would be around $50 million per season, up from just $18. 5 million in 2019.
Reportedly, club bosses are asking for a higher amount, closer to $55 million, and are lately exploring opportunities in Saudi Arabia to achieve that goal.
Reportedly, meetings have already taken place with Saudi companies, but nothing concrete has been agreed so far. The report also suggests that U. S. telecom brands have also been chosen through Juventus as potential new blouse sponsors, but nothing concrete has materialized yet.
Jeep has been synonymous with Andrea Agnelli’s reign as it was presented as title sponsor of an ambitious new era for the club that began in 2012, coinciding with the inauguration of Juventus’ new stadium on the site of the former Stadio. Delle Alpi. .
Juve won all consecutive Serie A titles that year, adding 3 with Antonio Conte, five with Max Allegri and one with Maurizio Sarri.
ROME, ITALY – NOVEMBER 22: Juventus FC’s Paul Pogba celebrates after scoring the first goal. . . [ ] the Serie A match between SS Lazio and Juventus FC at the Stadio Olimpico on 22 November 2014 in Rome, Italy. (Photo via Paolo Bruno/Getty Images)
It was after this moment that the likely never-ending wave of good luck peaked, when new boss Andrea Pirlo failed to win a tenth consecutive Scudetto for the Bianconeri and the currency crisis began to set in.
TURIN, ITALY – SEPTEMBER 16: Juventus FC’s Cristiano Ronaldo celebrates after scoring the opening goal. . . [ ] the Serie A match between Juventus and US Sassuolo at the Allianz Stadium on September 16, 2018 in Turin, Italy. (Photo via Emilio Andreoli/Getty Images)
A new sponsor of this level would not only bring new investment to the club outside the EXOR group, but would also create a very visual break with a sponsor inextricably linked to the old ostracism regime.