Cryptocurrency exchange Kraken has signed a multi-season primary marriage with Tottenham Hotspur, the official Crypto and Web3 spouse of the prominent English football club.
The collaboration will include the Kraken logo on the sleeves of all Tottenham Hotspur men’s and women’s shirts from the 2024/2025 season.
The alliance with Tottenham Hotspur aims to merge the progressive visions of both entities, leveraging complex technologies to delight fans and expand the football community’s understanding of cryptocurrencies.
The deal represents a step in Kraken’s global marketing strategy, which also included a recent partnership with Atletico Madrid in the Spanish League.
Kraken and Tottenham Hotspur plan to engage with the club’s vast global fan base through a variety of cutting-edge initiatives. These come with exclusive content, fan pop-ups, and behind-the-scenes of Kraken and club events.
By integrating crypto school and the Web3 generation into those experiences, Kraken aims to deepen fans’ connection to the game and team, creating lasting memories.
Although the main monetary points of the deal are revealed, the partnership aligns with Kraken’s broader goals.
The company is ambitiously seeking to raise $100 million in investments through the end of the year, positioning itself for a potential initial public offering (IPO). This collaboration with Tottenham Hotspur underlines Kraken’s commitment to expanding its presence and influence in the world of sport.
Notably, Kraken’s deal with Tottenham follows Manchester City’s unveiling of OKX as a new partner in a multi-year deal, highlighting the growing convergence of sports and cryptocurrencies.
As Kraken and Tottenham Hotspur embark on this cutting-edge adventure together, they aim to set a new course for fan engagement and generational integration in football.
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