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RESTON, Virginia, 10 August 2020 / PRNewswire / – Today, LifeFuels, the world’s first bottle of smart nutrition, officially announces its partnership with one of Europe’s most exciting football clubs, Atalanta BC, ahead of their UEFA Champions League quarter-final match opposed to Paris Saint Germain.
Working together with Atalanta’s cutting-edge medical and nutritional groups and progressives since the summer of 2019, LifeFuels has formed a strong running partnership around learning what players want from the point of view of nutrition and hydration, building and validating new capsule formulations and upcoming IOT solutions. . to help a world-class sports organization.
Through the partnership with Atalanta, LifeFuels has developed a new logo software platform called CoachMode that allows team officials to create, plan and monitor customized nutrition and hydration systems for the player. CoachMode is designed to work exclusively with LifeFuels bottle, capsules and connected application and maximize the platform’s capabilities.
“Thanks to LifeFuels’ cutting-edge technology, we have acquired innovative wisdom about the nutrition and hydration of our players, as well as new levels of player engagement and program compliance,” said Marco Bruzzone, Atalanta’s medical manager.
Rob Lawson-Shanks, technical director and founder of LifeFuels, added: “LifeFuels is proud to assist in the meteoric rise of Atalanta to the highest levels of football. Atalanta’s commitment to innovation and science-based strategies creates a fantastic foundation for player performance.” with an accurate nutrition and hydration, followed and personalized.”
“During our stopover at the Atalanta school in Bergamo, Italy, we witnessed an organization completely committed to the progression and functionality of world-class athletes. The LifeFuels platform was created to bring people’s functionality to life, and we are revered for the functionality of the Atalanta organization this season and beyond,” said Jonathon Perrelli, CEO and founder of LifeFuels.
Based on the good luck of its partnership with Atalanta, LifeFuels is looking to expand its sports program to other leagues, adding EPL, NFL, NBA and NCAA.
About LifeFuels
LifeFuels is the author of the world’s first bottle of smart nutrition. Founded through Jonathon Perrelli and Rob Lawson-Shanks, the beverage generation company was created with an undeniable mission: to help others feel better from within. LifeFuels incorporates 3 parts: the bottle, capsules and the LifeFuels application, to transform normal water into a drink rich in essential flavors, nutrients and nutrients. LifeFuels bridges the gap between hydration, nutrition, generation and sustainability, and reconsiders how other people drink water, forever. Connect with LifeFuels on @lifefuels on Facebook, Instagram, Twitter and YouTube. For more information, visit www.LifeFuels.com.
Media Contact:
Ricky Fitzpatrick
Phone: 833.543.3383
Email: [email protected]
Similar images
Atalanta-players-use-lifefuels.png Atalanta players use LifeFuels CoachMode Working with the team’s world-class doctors and nutritionists, LifeFuels has designed an effective nutritional compliance solution for the team’s long-term success.
Related links
LifeFuels website
LifeFuels integrations
Check the content to download the media: http://www.prnewswire.com/news-releases/lifefuels-helps-atalanta-bc-reach-uefa-champions-league-quarter-finals-301109405.html
SOURCE LifeFuels