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Many school football systems had followed a very liberal interpretation of the role that collectives could play in the early years of the NIL game. It turns out that USC football has adopted a very conservative and cautious technique in the face of anything that seems like an “incentive” to lure a prospective athlete into the program.
The NCAA’s recent hesitation to enforce its NIL regulations in opposition to the University of Tennessee, combined with recent successes in the High School Recruiting Class of 2025, has enthusiasts and the media wondering if USC has replaced its NIL stance and competitiveness. USC head coach Lincoln Riley asked about the big scouting weekend and NIL after Tuesday’s practice.
“NIL has come leaps and bounds since we got here,” he began. “There has been leaps and bounds of progress in recent months, which has literally been positive. It’s wonderful to see (by) our fan base and our ers, by everyone. It’s just a matter of understanding what is imperative. You’ll have to have it. Last year was a wonderful time outdoors across the collective world. Clearly our guys, being in Los Angeles, have been able to get more outdoor deals than anyone else in the country, which is wonderful, but we also want the support of our donors and our collectives. This has required significant progress in recent months as our people become more informed about what this really means, but it will have to continue. As with every other facet of this situation, you know you have to do something. Behaviors will have to change. Things have to be demolished and new amenities built. You want to earn more money. You have to bring in some literally, literally smart coaches. You want to collect more NIL. You want the problem to remain urgent. We strive to do this and ask all our external collaborators to continue to do so as well.
It will be attractive to see if this trend continues or if this good luck in recruiting is solely due to the impressions of USC secondary coach Doug Belk and new defensive line coach Eric Henderson, and not an advanced NIL setup. While the coaches are making an impact, Riley’s words are encouraging to enthusiasts calling for a more competitive and competitive NIL operation.
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The story originally published on Trojans Wire