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Liverpool announced record uniform sales after that of its first Nike band last month.
And the club will celebrate the numbers by donating a hundred house kits to the young people in Anfield’s domain who helped their local network during the lockout period.
Liverpool’s third kit, which was generally released last month, recorded record sales in the club’s online store for earlier versions of Anfield.
Echo understands that online and in-store sales have increased to more than 15% for the new house kit and up to 30% for the band.
The Reds began a long-term partnership with the world’s largest sportswear brands in early August, launching their new logo T-shirt with a big campaign.
This included an online ad that was filmed in the city itself with the ad “Tell Us Never That Nike” provides a global audience with the parent company “Republic of Liverpool”.
An open letter was also written to club enthusiasts within the city, while Curtis Jones, Harvey Elliott and Captain Jordan Henderson were among the photographs published in the kit.
The Reds’ stellar trio also spoke to ECHO to coincide with the departure of Liverpool women’s coach Vicky Jepson and midfielder Melissa Lawley.
The launch of the existing house shirt on 1 August recorded record traffic in the club’s online store, which led Liverpool to place a message on their Twitter retail account thanking enthusiasts for their patience, as the call reached high levels.
The figures have not been published through the club, however, a report from his official said the numbers are higher than the previous records for the 2018/19 shirt that saw the Reds win the Champions League in Madrid and last year when the team won. Title.
After winning a case in the Upper Court opposed to New Balance, Liverpool received green clearance to reach an agreement with Nike last October, and situations would begin on 1 June 2020.
However, last season’s three-month suspension of the game allowed New Balance to end the crusade as a uniform manufacturer, with Nike satisfied to stay out until the Reds were crowned champions.
Anfield’s experts were first impressed by the figures projected for the club’s first Nike design and now the club has shown that it has achieved record sales.
Liverpool FC’s senior vice president of merchandising Mike Cox said: “We noticed record uniform sales at the start of the new season; even higher than the sales we recorded at the start of our season before the peak success last year.
“This exceeds our maximum expectations and shows how it continues to grow, especially as our good fortune on the court continues.
“Of course, this incredibly giant call has some operational complexities for us as we continue to operate under COVID-19 conditions, and it also means that we have exhausted some sizes of home key kits.
“However, we are working very hard with Nike on this and look forward to getting a replacement in October. We thank our customers for their patience. “
Images of Lakers star LeBron James’ new house jersey have piqued greater interest in the Reds’ first jersey as Premier League champions.
James’ photo was widely shared on social media at the time and increased the visibility of the club’s iconography around the world, i. e. in the potentially lucrative American market.
The use of the basketball superstar, one of the most prominent athletes on the planet, with Instagram tracking of more than 72 million, one of the main reasons Why Nike controlled the release of the New Balance contract with Liverpool in the High Court last year.
Although New Balance discovered that its adjustment clause was valid, the court found that Boston-based brands did not have the caliber of athletes in their stables to rival the fame of Lakers legend James, wonderful tennis player Serena Williams and rapper Drake.
With the Reds thriving as a team in the field under Jurgen Klopp, the call is likely to be higher worldwide and across the Atlantic, where the fan base continues to grow.
Due to the Reds’ impressive sales figures, the club has decided to give a hundred T-shirts to local enthusiasts as a compliment for netpainting paintings for more than six months.
Young enthusiasts decided through teachers from the 25 schools near Anfield, local network leaders and the Red Neighbors team for their contributions to local spaces since March.
Liverpool were reported last week to have fallen to third place in UK Arsenal and Chelsea in kit sales following a sharp rise in London clubs.
It was estimated that online searches in the UK had fallen to a minimum of five years in the pyramid of football, and the Reds’ outer jersey was declared the best-selling player of its kind.