In mid -February, we invite the requests of our readers to the articles they would like to see in athletics from our last series encouraged through you.
Several Liverpool subscribers, adding Drew F, have requested an article about Anfield and if the new Everton stadium through the city will be the club’s plans. This is what our Gregg Evans proposed.
Keith Wyness, former Everton managing director, said he hated the fall “because when the leaves fall from the trees, it is possible that he begins to see Anfield from the window of the workplace at Goodison Park. “
It would have been about 20 years ago, when the two meseyside clubs were at the festival in the upper grades of the Premier League. For those who are now guilty from Everton, admiring this Anfield’s point of view without a doubt, they would awaken a similar feeling, for other reasons.
Advertising
They expect the days of the game, it is strangely quiet in the district around Goodison, but five minutes in the other aspect of the park, the streets of Anfield are a hive of activity, with hundreds, thousands of stops of scale that come to the excursion of the stadium and stop the Megastore in the place of Liverpool.
However, times change. Everton is about to leave his historical space for a new 52,888 seats two miles away at the Liverpool Sea. On the back of the M62 highway, Manchester United, the historical rivals of Liverpool, recently announced its goal of building the largest level in the United Kingdom, a new “emblematic” sterling of 2 billion pounds to 100,000 positions in Old Trafford.
So, where these projects leave Anfield, which is still the largest stadium in the city with 61,000 and the maximum emblematic position in the Premier League, for how long? Athletics breakd down key questions.
Anfield has been from Fenway Sports Group (FSG) bought Liverpool in 2010.
Where the houses were once very hidden to all sections of the floor, now there are giant doors in each aspect of the newly built Anfield road support (which opened its doors in 2023) and a large position (extended in 2016), with the people in the deserted giant part and the inactive houses, some of which belonged to the club, more standing.
At all times it resembles the old edition of Anfield, and many surrounding features remain, however, there are 15,000 more seats and a fashionable and regenerated look towards the position now, anything underlined through the way in which the kop, the remarkable maximum support of the stadium, is eclipsed through other soil sections.
FSG spent more than 210 million pounds sterling ($ 272 million in the existing exchange rate) expanding the main stand and the Anfield Road support and the improvement of the stadium facilities. It debates the reasons for the reasons of the unfield not flat environment, however, it is a broader challenge in non -exclusive football in Liverpool.
In July of last year, Liverpool CEO, Billy Hogan, told Athletics that “there is no stadium expansion”, and that remains the case.
When FSG took the club Tom Hicks and George Gillett and established plans to rebuild Anfield instead of looking for past plans to build (in Hicks’ words) a new “futuristic, imaginative and very exciting” stadium in Stanley Park, the goal was clear.
Advertising
Liverpool had to locate a way to compete with Manchester United, which had a higher source of income thanks to its own Old Trafford expansion and was still considered the team to win. FSG estimated that the most productive way to stay was to modernize the land where it could begin back, a resolution backed through the fact that the club revealed losses of approximately 50 million pounds sterling in 2012, adding a “large amount” irradiated in the new stadium project.
The reconstruction of the main stand (taking its capacity of 12,000 to 20,500) and through the expansion of the Anfield road (from 9,000 to 16,000) allowed the stadium to welcome more than 60,000 crowds for the first time from the days of the land targets in the early 1950s, but a new extension of the ground.
The main explanation why it is the lack of area behind them because they return to accommodation. The Skers Road network, which takes a position behind Sir Kenny Dalglysh’s position, becomes nervous when the word of a new expansion around Anfield is mentioned, so Hogan’s comments last year were welcome. Anfield’s expansion may not occur without overthrowing houses and moving citizens and Liverpool has already crossed this before with the other reconstructions.
The extension of the Kop is even more complicated because Walton Breck Road, which is a higher road inside the city, flows behind. Even the structure on the road would require other buildings. It is too complicated.
Liverpool is already in a position of strength with respect to its homeland.
According to Brand Finance, the first brand evaluation closet in the world, Anfield is among all British stages with 59% of supporters of countries of origin that indicate it as a “large” place. Fans can even start them if they wish.
Advertising
Hugo Hensley, head of sports facilities at Brand Finance, told Athletics: “That Anfield is a striker of Manchester City and Arsenal, who have quite new stages, and Tottenham, who has its stadium of one billion dollars, which remains respect and reputation.
“So that Anfield leads to a higher price for the company, Liverpool will have to think about what can belong to the club on the site. This is anything that decreases that the others (stadiums) because it was not a component of the idea when it was built. “
The stadiums are now occupying 365 days a year organizing concerts, meetings and other occasions that are not soccer. The totalization in this domain remains essential, even with the restriction of the staging of six non -football occasions in Anfield, consisting of the season that were contained with the local council.
The location, position and accessibility of musical acts as key points to make a decision that is rented for concerts.
Foreign artists sometimes divide the United Kingdom with a north-south fracture, so Liverpool and Manchester materialize instead of one for the organization of such programs, since they are separated through only 30 miles, the two are very established music cities.
Anfield is inaccessible through the exercise: the closest main station, Liverpool Lime Street, is more than two kilometers away, but only one hour by car from the city airport.
The club has massive artists who play them to talk about concert opportunities in Anfield, and after welcoming Taylor Swift and Pink last year, Lana del Rey, Dua Lipa and Bruce Springsteen play concerts this summer.
The new Everton stadium, which is almost completely operational and has already been named for the European Championship of 2028, Anfield striker, can simply some other rival in this sector in due time.
The new US owners of Everton in the Friedkin Group (TFG) wish to explore the perspective of the surrounding spring region in an entertainment district, even if there are still vital disorders with local shipping infrastructures.
Advertisement
The new box presented through Manchester United, next to Old Trafford, must still be asked, with many unanswered questions about how it will be financed, however, if it was going to be built, you can also ask questions about whether the Liverpool space is giant and lucrative enough to keep the pace.
FSG, however, thinks that Anfield, a fashion level in a historical environment, will be its attraction. The way in which Fenway Park remodeled, the space of his Boston Red Sox baseball team and the landscape of the American city in anything from a heritage site, is probably the style that Liverpool will adopt.
In existing impression, additions can be made. On Wednesday, the club showed that it would accumulate and place its retail store outside the Anfield doors, expanding the length of the store through around 4,000 square feet.
Liverpool obtained 101 million sterling pounds at the source of income last season, fourth in the Premier League. Manchester United generated the highest figure (137 million sterling pounds) with arsenal (131 million pounds sterling) and Tottenham (105 million sterling pounds), two London clubs obviously harvest the benefits of having a new multipurn stadium (ISH), not far away.
As shown in the graph then, Liverpool is in fact the most sensible, but it will encourage that the source of income will have to accumulate when its next set of accounts will be published at the beginning of next year, after the return of football from the Champions League, as well as for a full season of house matches in the extended amfield.
Tottenham has more than tripled its source of income from the day a decade ago at 103 million pounds sterling, with new buildings in its source of advertising revenue thanks to all the other occasions they can organize in their new stadium (including the NFL games) and a building in assistance, but Liverpool did not stay far far away.
Liverpool achieved 308 million pounds sterling at the source of advertising income of the 2023-24 season, with a strong expansion in associations and retailers. It was a time when there were no concerts in the stadium, due to the paints without stopping at the Anfield Road stand. This means that the millions won through the organization of 3 dates in the Taylor Swift Tour last in June will be added to the next accounts and will give more spices to the source of advertising income.
Advertisement
The amount of liverpool day income source continues to grow in the coming years will be a vital component of its ability to compete with its premier League rivals, but not with the maximum vital.
The long -term plans that FSG declared when they bought the club now remain in Liverpool against Chelsea, which generated 80 million pounds of income source since the day last season and now faces an enigma in enigma of their own bridge to rebuild the Stamford bridge (where the capacity of 41,000 is now small) or the motion.
Insolement, they are quite competitive, although there is an ongoing crusade of the department so that enthusiasts can put tension to reduce ticket costs.
Liverpool has separated a safe number of adult tickets from £ nine each season so that local citizens inspire community help, but, in general, admission rates for an adult are between £ 3nine and 61 consisting of the game. The value of the tickets of the adult season varies from £ 713 to £ nine4.
Compare this with Arsenal, which is the most beloved Fulham compatriots with adjustment price tickets to £ 30 and £ 161, and the difference is clear. The cheapest price ticket in the Kop is £ 39 and the most beloved is £ forty -five, as when FSG has taken over. FSG has frozen price ticket costs 8 times in the last 10 seasons, more recently in February, unlike many other Premier League clubs.
The largest for many Liverpool followers in terms of tickets is to obtain one, even with the stadium so far with more than 60,000.
Although Liverpool has just over 27,000 holders of seasonal price tickets, a low percentage of the general capacity of the box, compared to many clubs, there are more than 250,000 members and more than 30,000 names on a waiting list for price tickets.
Advertisement
It is too early to predict, the paintings of the spirit of the union of supporters continue to tension in the club in prices.
Liverpool, however, has indicated a building of 80% of the operating prices of Anfield’s day since the 2016-2017 season, which can at some point the probability of its hand if the buildings that are worth the penalty are maintained at some point.