Liverpool has announced a new blouse sleeve sponsor after signing an agreement with the Expedia online page.
Expedia replaces Western Union, whose agreement with the Reds expired this summer.
A CFL press says:
Liverpool FC and Expedia, one of the world’s largest full-service sites, have signed a multi-year deal that will position the platform as the club’s main member, a touchdown on the men’s and women’s team jersey sleeves.
Expedia’s shield will make his team uniform debut in his Premier League match with Everton today.
As Liverpool FC’s official partner, Expedia will create emotional campaigns through player access, proper visibility and branded content.
Communication will aim to allow enthusiasts to discover, make e-books and enjoy both destination and destination, maximizing their pleasure to return to football in general and travel.
Expedia’s shield on the sleeves of the blouse will be loosely available from December to all enthusiasts who have already purchased an official Liverpool FC 2020-21 jersey in the store and online. Fans who buy new blouses will also be able to upload the Expedia patch to their blouse at the time of purchase starting in December.