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Liverpool FC have extended their long-standing relationship with Carlsberg for ten years.
The new deal will extend the partnership for years, the longest in the history of the Premier League and the club.
Carlsberg first became a principal partner of the club in 1992.
Ben Latty, LFC’s Chief Commercial Officer, said: “We are very pleased to have Carlsberg as a member of the LFC family of spouses for another ten years.
“The longevity of this agreement is a testament to our commitment to each other and the good fortune of our partnership to date, which is based on a set of deep-seated shared values.
“We have come a long way with Carlsberg since 1992 and we see them as more than a partner, they are a true support of Liverpool Football Club.
“They are an integral component of the club, in our men’s and women’s teams, and we look to the future to see what the next ten years will bring to this component. “
Louise Bach, Carlsberg’s Global Head of Sponsorship, said: “We are incredibly proud to mark ten years of the iconic partnership between Carlsberg and Liverpool FC.
“For the past three decades, we’ve been side-by-side through the ups and downs and we’re part of everyone’s DNA. The partnership is deeply rooted in our shared values and we are very excited about the next decade.
“We look forward to bringing this partnership closer to the millions of football enthusiasts around the world, because just like Liverpool FC, at Carlsberg we put fans first. “