Liverpool Football Club has welcomed Cadbury to the Reds’ circle of relatives as the world’s first official chocolate partner.
The three-year contract will make the chocolate logo your “Glass and a Half in All” generosity ethic with your paintings with the club, and Cadbury will give back to LFC enthusiasts and the local community.
To start the partnership, Cadbury donated 50,000 limited edition Champions milk bars to a wide variety of Red fans, thanking them for their continued help in the 2019-20 Premier League regular season.
Taking its focus on ‘generosity’, Cadbury will also use the LFC Foundation’s Virtual Employability Program (VEP), which will increase the budget to help keep the initiative running through the sale of limited edition LFC Champions Dairy Milk bars.
Launched in May 2020, the LFC Foundation’s Employability Support Service was created in reaction to the COVID-19 outbreak and aims to help others in liverpool city rule who have been fired or are in danger due to the effect of the pandemic.
Made imaginable through the kindness and generosity of volunteers, the program provides participants with constructive help for their CV and canopy letter, a mock interview and an exclusive review of the professional role to improve their job clients during this era of uncertainty.
Staff from across the Cadbury company will sign up for CFL workers and volunteer enthusiasts to offer long-term VEP cohorts.
Reds legend John Barnes recently called to ask a long-time Liverpool fan who generously offers his time to volunteer for vep.
As a thank you for his commitment to the show, John presented Ian with a special Cadbury basket, his own LFC Champions Dairy Milk bar.
Limited edition LFC Champions bars will be available for enthusiasts to purchase at the club’s official stores, and all proceeds will go to the LFC Foundation in the Virtual Employability Program.
Matt Scammell, advertising director of Liverpool FC, said: “CFL and Cadbury are passionate about the importance of community, so this is a wonderful opportunity to build on those shared values and those whose jobs have been affected by the pandemic to new roles.
“Cadbury has a long history of generosity and we are extremely happy to marry them, celebrate traditions and culture while bringing others in combination in a new way. “
Samantha Greenwood, Global Brand Manager of Cadbury, said: “We are very proud to race with Liverpool FC in this way.
“It’s a logo that actually embodies Cadbury’s mindset of running in combination to help others.
“The virtual employability programme will make a big difference for the other people in Liverpool whose jobs and clients have been affected by the pandemic. By supporting this, we hope to make our component to help the economic recovery of the region and the United States. “Kingdom as a whole ».