Made In PME 2024 – Daniel VILLAREALE, President of CPME AuRA presents the edition of the B2B ? Show

The entire regional ecosystem will be provided in Made in PME, where all economic issues will be discussed. And every SME will be there to find the user touch they need. “

Hello everyone and welcome to this economic interview that will be committed to the exhibition of the B2B Made In PME industry, organized through the regional CPME of Auvergne Rhône-Alpes. Hello Daniel VILLAREAL, you are on this set to communicate it, you are the president of the CPME AuRA. Before we move on to the exhibition that will take place on Thursday 28 March at Eurexpo, for information, can you remind us a little about the role of your CPME AuRA organisation in a nutshell?

 

Then the country’s CPME has to federate the territories.

The 12 members of Auvergne Rhône-Alpes and have approximately 12,000 members throughout the territory. And it is she who organizes Thursday, March 28 at Eurexpo in Lyon. For those who are not from Lyon, since they are regional, then it is a B2B exhibition. We expect around 6,000 participants, but what is the DNA of this exhibition that is in its second edition? Surely we can even say that it is the third because if we go back to the context of the time, let us not forget the merger of the regions of 2016, we felt that it was mandatory to unite this ecosystem so that the corporations of the former Auvergne and the former Rhône-Alpes, being able to Get into the habit of running in combination and betting together to win, to win in combination. So we had a first edition and then there was the great occasion that was organized in Lyon 2 years ago and then it continues with this 2024 edition that promises to be under the maximum productive omens, what is the vocation exactly? SMEs that still meet, what is the objective of this occasion? The goal is to allow corporations, members and exhibitors to come to the exhibition to meet, first of all, to do business and create business relationships with each other and at the same time have access to a certain number of core customers who are will be toasted at the exhibition. for example, the Lyon Turin EDF SNCF consortium, here are some of the big calls from the big teams that will be under a quite benevolent facet, they will open their Canet orders to our members to allow them to download references. in more wonderful situations than if it were done in non-prescription situations, as it is regularly, which surely is the question of gathering everyone in the same position on the same day, what is the spirit of the exhibition, is it kind, is it wonderful, here we are giving everyone else a shake of the hand, it is the spirit, it is PM, what are surely some statistics, some key figures of this occasion, so we can say that we expect around 6000 components, components, 500 exhibitors, around of a hundred painting workshops and around fifty painting meetings here with wonderful inspiring witnesses I saw them exactly Daniel there are in fact wonderful witnesses there are 4 of them I believe in componenticular Guillaume Pépi the former head of the SNCF Guillaume Pépi who will come who will interfere in the company of Vincent Girma in the leadership the control of repositioning the topics that are really impactful and attractive for the moment in one facet we will say more relational and functionality studies of the rebound of failures we will have an intervention through Marie Dorin, who was an Olympic medalist of Ur and five-time world champion who is indeed a charming personality who will tell us about his reports of success but also about his mistakes and how he overcame his difficulties and from there we can make a little parallel with the global, of course, the business. We will have Nicolas Bouou, the well-known economist, who will come and give us a breath of oxygen, a breath of optimism, that’s all, because, you know, we are used to saying that the economic scenario is confusing and good, according to him. uh, we would see that uh in the end there are real reasons to rejoice because in France we are not as bad as that economically. I hear that we can ask him to be a columnist among our colleagues, among others. So the wonderful fourth witness, really, Daniel? The fourth great witness is Flavien Chervet, an incredibly attractive guy, incredibly intelligent, an expert in the field of synthetic intelligence, so it is true that he is the topic, it is M’s topic, that’s for sure, but he is a real popularizer. and that’s why we appreciate him, that’s why we asked him to come because he knows how to put himself in the shoes of our members’ success and he will really have us give a testimony on how to put it into effect. in a very undeniable, very immediate way, in our corporations there are also a little more official speeches, it is a bit of culture, well, yes, of course, there is the official component, we will have the possibility of welcoming Laurent Wauquier, of That’s the aspect of the region. also François Celin, our national president, who defines who comes to the instance and who will give us a short tour of the national news and then Daniel Kariotis, who is the general director of Banque Populaire and who will give us a small update on the global finances but it will also draw the parallel of this Olympic year because there are opportunities that will arise, it will be mandatory to be aware of what we will surely have to expect, in addition, tell you a little about the economic context, that’s all. we are there we are at the end of March 2024 to put it just in context we hear it everywhere it is confusing there is inflation there are wars we are not the topic but we know that it is confusing in this context exactly what SMEs are in this type of exhibition they come to ask, they are asking for what, in fact, those corporations are asking for everything, that’s why we invite everyone to this exhibition so that there is a total regional ecosystem that will be provided, there will not be one absent, so someone who has a challenge, whether with the URSAF or France, a recruitment challenge, an administrative challenge or a desire to finance a business acquisition, all topics will be discussed and all the players of the moment will be present at this exhibition. So here is the time for exposure, in fact, in a single day we have the opportunity to meet all the other people who matter in the global regional economy and all the other people who can provide a solution to business leaders. I think this is his role Daniel willarel as preaspectnt of the CPM will have even this year that has not necessarily started well, are there still small pockets of hope to perhaps at least finish the year at the regional level, what indicator do you have? Well, you know, the CPME we domesticate optimism, our conception is to say that the pessimist and the buffoon comedian and the optimist of the will, then we are true optimists of the will, but we are also somewhere. There are two tactics to look at things, but right now, if we want to be objective, the economy remains, of course, it’s nothing, it’s not undeniable, it’s confusing, but the big corporations respect, they respect the layer. the primary business sectors are forged and provide employment, be it the armaments, the nuclear industry, the automobile industry and today, recruitment remains a real challenge, that is, it still exists today, in fact, of course, despite of everything we say despite that uh inflation despite uh this this this crisis and this gloomy environment today corporations continue to recruit and we still have a labor shortage so there is still work in education also in apprenticeships which also goes down and back in this exhibition so they will tell me that I always go back to M an SME but I am here a little for that we will have all the actors of learning education who will be providing in this exhibition, so even other people , I’m thinking of other young people who would end up coming and take a look at a future career or the way you perceive the future, it’s also the place where we’ll feel the long term and then there’s this whole aspect of innovation that we still We have not discussed in this exhibition there will be a maximum of giant regional study laboratories and we will see how they can interact with SMEs because there are precisely some that we rarely forget, but innovation is not the fact that there are giant teams. Of course, we want giant teams driving innovation in France, but in our region we are lucky to have incredibly specialized SMEs collaborating with research laboratories. that have evolved global class inventions and this support will be provided at Made In PME.

To conclude, last question, it’s a bit of a culture at this fair, since the beginning of the year I’ve been asking my visitors about the news that have marked them recently, there too I think it’s smart news that you’ve written. note?

Yes, so you ask me, there are many, there are so many things that I would like to communicate, but yes, since we are components of a perception of positivism, uh, I. The intelligent news that marked me in the news that will mark me is the organization of the J, we are in an Olympic year, all of this will take us upwards, whether economically, uh, we are fortunate to have a country, uh, that is incredibly touristy, uh and that It will allow us to show France where a new day is, it will also allow us to highlight France and it will be an opportunity to show that France is not just a tourist country but a country very rich in history, but also a country that has genuine economic vigor and that is able to attract investors to our apartment, what and that’s it, I think that’s the positive point and The good news that we can, that we can, that we can take into account if they allow it, is that it will be carried out to a greater extent until 2030, since in 2030 we will have the possibility, I believe, of hosting the Winter Olympic Games on our territory. region and back what a breath of new air for our economy it will almost, yes, almost fa, what is that, any happiness that that game can bring medals, but also smart economic news and that we literally want right now what we are doing in the surroundings and so on. about the circular economy, all those topics that can take off with these games, surely because it is true that the basic issue of games is now closely related to the issue of the environment and we are fortunate in our region to have existing infrastructures. And they will literally be games that will be organized with the purest respect for the environment and that is news that we can surely be grateful for. We also welcome Made In PME next Thursday, March 28, at Eurexpo, a B2B industry exhibition aimed at SMEs in the region.

Of course, if I can get a message across, appear on camera, I can deal with the business manager, so come in large numbers because we have the answer to all the questions you ask at this show, it’s QFD. That’s how we say absolutely.

Thank you Daniel Villaréale for coming to our set,

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