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Becomes a T-shirt sponsor for the 2020-2021 season
Mastercard announced its long-term commitment to Olympique Lyonnais’s (OL) women’s team through official jersey sponsorship for national matches of the season starting in September 2020.La company will also use its Priceless platform to create memorable moments for enthusiasts at a time when fandom activities, such as watching live games , are less likely.
This multimedia press release. See the full edition here: https://www.businesswire.com/news/home/20200903005902/fr/
Mastercard, official sponsor of the Lyonnais olympique shirt for the 2020-2021 season (Photo: Business Wire)
The pandemic has had a domino effect on the world of gaming and entertainment, with monetary effects that have affected women’s playgroups more than their male counterparts.Mastercard has redoubled its commitment to OL’s women’s team so that enthusiasts and players have the opportunity to join their love of football in those toughest times.
“We are very happy to make our partnership with Olympique Lyonnais bigger; it’s herbal for us to paint with those ordinary athletes and highlight their achievements in and out of the box to motivate the many generations to come,” said Raja Rajamannar, marketing director.and Head of Communications, Mastercard.” Especially at a time when fandom in person is being challenged, we look to the future to employ our platform to have interaction enthusiasts in an exclusive and memorable way.As its recent successes in national and European competitions show, OL remains a leader in the women’s game and an organization with which we are incredibly proud to paint.We believe that investing in game pioneers and supporting inspiring models is imperative for everyone to unlock their potential.”
Last year, Mastercard expanded its portfolio of sports sponsorships through partnership with OL and a number of team players as ambassadors to bring enthusiasts closer to their passions with exclusive reports for cardholders in inestimable.com.These come with virtual reports like the ability to get a personalized video with tips for your game, make a query to your favorite players, exclusive interviews and video content, and the chance to win a virtual training query one by one.
“We are very revered to have the Mastercard symbol on our T-shirt; Mastercard’s continued commitment to women’s football is not only very important to strengthen the preference for parity in sport, but its activation program creates new opportunities for enthusiasts and players.fundamental values,” said Jean-Michel Aulas, president of Olympique Lyonnais.
The red and yellow symbol of the Mastercard logo will appear on the front of players’ fit shirts and pre-fit shirts for all physicies of D1 Arkema, France’s women’s football department, for the 2020-2021 season.in the reproduction of women’s national T-shirts sold at retail outlets and OL outlets around the world.The Mastercard symbol will also appear in the player’s jersey pocket for all UEFA Women’s Champions League physies.
Create opportunities for enthusiasts to access the game.
In a sporting world where enthusiasts do not participate in live events, Mastercard turns on its Priceless platform to bring game enthusiasts closer to digitally.In Priceless.com, enthusiasts will be able to locate the exclusive content of their favorite players, and for a limited time, sign up to be among the first enthusiasts to get a T-shirt with the Mastercard logo.
To get started, OL players will have the ability to motivate women through a virtual pet program where two lucky super enthusiasts will greet their heroes from home as players enter the stadium for their first game on Sunday, September 6.
“Mastercard’s Priceless platform brings us closer to our enthusiasts and helps motivate more young generations on and off the field.From all over the world, regardless of gender, ethnicity and country, we all deserve the opportunity and leave behind the things I love,” said Ada Hegerberg of Olympique Lyonnais, the attacker.
“The ultimate vital facet of the game is enthusiasts; without them, we wouldn’t be in the country.At a time when we don’t have the same physical support, like the stadium cheers, it’s wonderful to paint with Mastercard to continue creating invaluable moments for the other people who make the game value the game,” said Wendie Renard, captain of Olympique Lyonnais.
About Mastercard
Mastercard is a global generation company in the invoice industry.Our project is to unite and force an inclusive virtual economy that benefits everyone, everywhere, by making transactions secure, simple, wise and accessible.Using safe knowledge and networks, partnerships and passion, our inventions and responses help people, monetary institutions, governments and businesses realize their greatest potential.Our decency coefficient, or DQ, guides our culture and everything we do in and out of our business.With attachments in more than 210 countries and territories, we are building a sustainable global that opens up invaluable probabilities for all.
See the edition in businesswire.com: https://www.businesswire.com/news/home/20200903005902/fr/
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