The site, developed through the virtual company InboxDMG, focuses on interactive advertising on the topic of “chips for men”.
It features ambient sound and moving characters, frame animation created. For example, an “ugly” bartender becomes a “beautiful” bartender when the guest puts on a couple of virtual “glasses of beer” and a pub owner introduces users to the “Man’s Guide: How to Be a Real Man. “
Visitors to the site will be asked to give “masculine” advice, and the winner will receive a year from McCoy’s. They can also take a test to find out how small they are. Other games come with a quiz and darts. The site also offers TV ads for McCoy.
In addition to highlighting McCoy’s core line of snacks, the site will run an on-package promotion launching on May 24. The activity gives consumers the chance to win “men’s devices” every day, adding iPhones, PS3s and iPods.
McCoy’s, owned by United Biscuits, is the third-largest logo in the UK’s bagged chips and snacks market, with more than five million packs fed per week, according to its own figures.
Crisp’s logo is also that of its industry in the UK and is aimed exclusively at male consumers.
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