KNOXVILLE, Tenn. – As consumers spend more time searching for sleep products online, bed manufacturer MLily USA has introduced a novelty that serves as a more comprehensive resource for consumers with an advanced store locator, a sleep recommendations segment and a visitor notification area. .
The site includes a rich store locator for MLily retailers. For consumers who do not have a nearby reseller, they must purchase directly from the company, paying the retail value advised by the manufacturer not to compete directly with the trading partners according to the brand pricing model. Retailers will continue to offer promotions and other incentives to attract consumers that the company will not implement on its website, officials said.
Designed with MLily’s signature blue color palette, MLILYusa.com gives visitors the opportunity to explore the company’s full diversity of mattresses, as well as delve into sleeping tips with MLily’s sleep expert Dr. Robin Thorpe. Thorpe, a former strength and conditioning specialist at Manchester United whose players slept on MLily mattresses, is now Director of Performance and Innovation at Altis, a sports education center consisting of therapists, coaches and coaches of Olympic athletes and most sensitive athletes. A blog will provide research on MLily products as well as tips for a more regenerating dream.
In addition to being optimized for mobile devices, the online page includes a customer feedback section, which will allow customers to attach and be informed of others.
“As consumers replace their food-buying behavior and seek a more meaningful connection and community, our hope of reorganizing our online presence is to improve and succeed in our audience,” said Stephen Chen, president of MLily USA. “For years, we have heard feedback from our business partners and users looking for a better perception of our products and brand, and our hope on this site is to provide more data to our friends.”
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