Business has been brisk for River Plate, who have recently become Argentine champions. River Plate’s stadium is one of its winning assets and the club is reaping benefits like never before.
The club in Buenos Aires has expanded the fabulous monumental Mâs Stadium. Become the largest stadium in all of South America, and now they intend to do even more.
Further expansion works have been announced that will allow the plant to reach a huge capacity of 84,567 people.
The stadium’s current capacity is 83,196 seats. Actually, it’s not a bad number either. This figure was reached thanks to various works carried out in recent years that allowed the stadium to be almost completely renovated. It got rid of its racetrack and added a shiny new premium tier.
The floor hosted between 74,000 and 76,000 fans after being renovated for the 1978 World Cup, which of course took its place in Argentina. The stadium hosted the opening and final match when Mario Kempes led the hosts to glory in a 3-1 extra-time victory over the Netherlands.
Stadia is a large source of source of revenue for football clubs that can only make cash in a number of ways. The football industry can be lucrative, yet keeping revenues above prices is not simple for any club. Player sales, sponsorships, tv contracts, and products sales are other key employees.
Television contracts and sponsorship transactions in Argentina pale in comparison to those in Europe. Even for River Plate and Boca Juniors, there simply isn’t the audience that the Premier League or Champions League will attract globally and the source of income is very limited.
Argentina’s economy has seen rates of inflation hit 140% in the last few months and the already small middle class have seen their bank accounts lose value daily. Merchandise sales therefore are not a substnatial earner for the club, they cannot charge the same prices that a club in Europe or the U.S might do and generally speaking the public haven’t got the same funds to buy. For this reason if you go to a game in South America you will see a lot more fake shirts being sold outside the ground than other places.
That is why the profits from the stadiums and the sale of players are two important sources of profit for River. From the sale of Julián Álvarez for 23 million dollars to Manchester City to Lucas Beltrán and his recent transfer of 13 million dollars to Fiorentina; River can be sure of being able to make a significant sale of players every one or two years, offering a significant budget to the club. Perhaps Claudio Echeverri will be the next to leave.
Finally, River Plate now extends every centimeter of its impressive stadium, the monumental Mâmes Stadium. Moreover is a new incorporation into the call of the stadium as part of an agreement of name rights for which the club will pay 20 million dollars for a seven -year contract.
Granted, a Premier League high flyer might rack up $20 a year instead of a seventh of that but in the context of wider South America River’s naming rights deal is huge. Barcelona, one of Ecuador’s top clubs, only receives $1 million a year for their naming rights deal and Universitario, perhaps Peru’s biggest club, receives just $140,000.
River used its new naming rights deal to finance the stadium expansion. They also sold three, five and ten year premium season tickets to non-members in an effort to bring capital to a full structure job.
Now the club has added almost 10,000 tickets to the floor and each and every revenue cycle source. They have created a lot more noise with that and of course now they have the largest stadium on the continent.
River Plate has concluded a deal with the Argentine Football Association to host the Chamber of National Groups games more frequently, and others like Weeknd, Taylor Swift and Red Hot Chilli Peppers have several concert dates booked for the monumentals. All of this is an additional source of income for the club that all other groups in Argentina simply don’t have.
A new in-stadium restaurant as well as more boxes and hospitality space means River Plate have left a lot of their rivals in the dust by bringing their stadium into the 21st century just like some of Europe and North America’s finest.
River Plate will be hoping that their Estadio Mâs Monumental plan leads to financial, and therefore sporting, success. Usually the two come hand in hand.
Argentina’s Lionel Messi makes global champions celebrations foreign match between Argentina and Panama at Estadio Mas Monumental
A community. Many voices. Create a free account to share your thoughts.
Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
To do this, please comply with the posting regulations in our site’s terms of use. We summarize some of those key regulations below. Bottom line, stay civil.
Your message will be rejected if we realize that it seems to contain:
User accounts will be blocked if we notice or believe that users are engaged in:
So, how can you be a power user?
Thank you for reading our Community Standards. Read the full list of publication regulations discovered in our site’s terms of use.