Neymar’s sponsorship with Puma

Neymar signed an approval agreement with Puma, announced the German company on Saturday, two weeks after the Brazilian superstar left its sponsor Nike.

“Welcome to the family @neymarjr #KingIsBack,” Puma tweeted next to a photo of Paris Saint-Germain’s striker, dressed in the giant’s sportswear.

The world’s top player has shown his new role as the boy on the Puma poster in an open letter posted on social media.

“I grew up watching videos of wonderful football legends like Pelé, Cruyff, Eusebio and Maradona . . . who played in Puma.

“For these reasons, as of today, I have the honor of joining the logo that has helped football’s greatest legends be who they are,” he wrote.

Neither Neymar nor Puma gave main points of the duration of the contract or its value.

Speculation has circulated that the 28-year-old has signed with Puma since his approval agreement ended with Nike, the company that has sponsored him since he was a 13-year-old child prodigy.

The news that an agreement had been reached was first published through the Brazilian sports online page Esporte Interativo, known for telling the story of Neymar’s transfer from Barcelona to PSG in 2017.

Citing “exclusive information,” he said the main points of the deal and Neymar’s first promotional appearances for Puma were expected “in the coming days. “

Neymar had to recommend that an agreement be reached, Esporte Interativo said.

He recently followed Puma, PumaFootball and 8 other logo-related accounts on Instagram, and on Thursday posted a photo of himself giving the impression of being a statue of a cougar in the background.

Neymar’s most recent deal with Nike would have been an 11-year contract and a total of $105 million.

Forbes magazine, ranked as the seventh highest-paid celebrity magazine in the world, estimates its earnings for this year at $95. 5 million, adding approval contracts.

PSG paid a record 222 million euros for Barcelona in 2017.

With its slim beauty, tattoos, ever-changing hairstyles and massive social media success, Neymar is one of the most important names in the game and beyond: its logo has rarely tarnished.

On the court, critics accuse him of throwing himself into matches, and off-court, he charges for tax evasion and a rape charge in 2019.

Brazilian police then dismissed the case, pointing to a lack of evidence.

He was forced to miss PSG’s first attack of the Ligue 1 season on Thursday after becoming positive for Covid-19 after a holiday in Ibiza after the final defeat of the PSG Champions League to Bayern Munich.

[AFP]

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