As part of setting up in Toronto, the Parisian Club will team up with local NGO Play Forever to share its know-how and values with the community and develop strong ties with the local youth
Paris Saint-Germain continues its global advertising good fortune and the expansion of its logo by opening retail outlets in collaboration with Lids and Fanatics and will officially open its new official Club store on December 15, at 399 Queen Street W in Toronto.
As part of the football club’s long-term partnership with Fanatics, Lids oversees PSG’s store operations to create consistent retail reporting across the globe for sports and fashion enthusiasts to enjoy. The Paris Saint-Germain store in Toronto is the Reds’ first flagship. trade
Fabien Allègre, Brand Director of Paris Saint-Germain, said: “Creating a link between the City of Light and the Queen City by opening this 14th official store in downtown Toronto is a contribution to the building of our global logo and also a way to say thank you to our enthusiasts in Canada. We look forward to conquering downtown Toronto, spreading the magic of football to every corner of Ontario and for this store to be the symbol of a shared adventure where Parisian dreams meet the power of Toronto. “
Upon opening, the numerous supporters of the Club in Canada, especially the members of the Paris Saint-Germain fan club in Toronto, will have the opportunity to explore an exclusive capsule collection in the store created in collaboration with the Canadian concept store Better Gift Shop. The drop includes an exclusive line of clothing and a limited-edition jersey. For this opening, which marks a new milestone in the Club’s development, Paris Saint-Germain has decided to engage with the local community. The club is partnering with the Play Forever Association, which implements its sports programs for the youth of Toronto with a focus on education, entertainment, and care.
The partnership between Paris Saint-Germain and Play Forever will kick off with a Christmas event where local youth will be invited to get gift products at the store. Next year, Paris Saint-Germain will bring qualified coaches from the PSG Academy to train local coaches and supply them. committed soccer fields for Toronto’s youth. In the long term, a fast-track program will allow women from the “Allez Les Filles” program in the suburbs of Paris to meet their counterparts in Toronto.
Lawrence Berger, co-founder and spouse of Ames Watson, owner of Lids and chairman of FanzzLids Holdings, said: “We are excited to expand our successful partnership with PSG and connect with Canadian consumers in the charming city of Toronto. The store will feature staples that fashion enthusiasts and enthusiasts love, adding authorized apparel from local teams, as well as other cool features that we know will be appreciated by everyone who visits.
The new Paris Saint-Germain store will feature an impressive assortment of products including team jerseys, headwear, accessories, a full range of Nike and Jordan teamwear, one-of-a-kind collaborations, and Paris Saint-Germain designs exclusively available for purchase at the new location. This store is a one-stop destination for Paris Saint-Germain fans in Toronto and those traveling from all over the world, providing them with experiences like a customization station, a signature feature present in many Lids retail locations for fans to further personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase in-store starting on December 15th.
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