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Fresh infused with cash from energy drinks giant Red Bull, Brazilian club Bragantino will follow in the footsteps of the premium franchise of the beverage brand, the semi-finalists of the Leipzig Champions League.
Bragantino returned to the first Brazilian department this season after a 22-year absence, thanks in large part to an investment of $11.5 million from the Austrian company, whose football team now includes the Red Bulls of New York and Salzburg, as well as Leipzig.
Based in Braganca Paulista, about a hundred kilometers (60 miles) from the gates of Sao Paulo, Bragantino had just entered the Brazil moment department when they announced an agreement with Red Bull in March last year.
The agreement merged the club with Red Bull Brasil, a franchise founded through the company in 2007 and in a statewide league in Sao Paulo.
Now, like Red Bull Bragantino, the club has been on the run ever since.
“We bet on a club with a smart history, committed enthusiasts and a strong connection to their hometown. We were lucky enough to locate all this and more in Bragantino,” said the club’s executive director Thiago Scuro.
Rich in Red Bull’s money, Bragantino built a team that won the division of moments.
The settings do not prevent there. They are in the process of renovating their stadium and reviewing the inner workings of the club.
“Red Bull has faced Bragantino with the goal of raising the club’s level to everyone,” Scuro told the AFP.
“We’ve had smart effects on the ground. At the same time, we are also running the management, in the club infrastructure.
– Global logo –
Founded in 1987 through Austrian entrepreneur Dietrich Mateschitz, Red Bull introduced its caffeine-rich beverage to the foreign market in 1994 and has since embarked on new business at a terrifying speed.
The company gained popularity with excessive sporting competitions such as the Red Bull Cliff Diving World Series and the Red Bull Air Race, before embarking on the most classic activity of creating the football brand.
Red Bull-affiliated clubs “are independently controlled in their home countries, however, we have a lot of contact with others: we share our knowledge, strategies and more productive practices,” Scuro said.
Red Bull Bragantino high-level reinforcements this year from Leipzig (Luan Candido) and Salzburg (Luis Phelipe).
They have assembled a team of young talents for their return to high-level football this season, led by former player-turned-coach Felipe Conceicao.
In their first two games, they were two league giants for draws: Santos and Botafogo.
They will be for their first victory against Bahia on Sunday, two days before Leipzig, fresh out of their quarter-finals disappointed by Atletico Madrid, against Paris Saint-Germain in the champions of the Champions League.
“We have to play competitive attacking football, with a lot of intensity and technical quality,” Scuro said.
“Brazil is a country for recruiting young talent.”
Bragantino has spent more signings this season than any first-tier club in Brazil, with the exception of the protective champion Flamengo.
But Scuro said it wasn’t just about cash or good luck overnight.
“Our main purpose by 2020 is to stabilize the club in the First Division,” he said.
“It will be a medium-term process. I think in 3 years we will have the technical ability to play at the same point as the big clubs, not for the money, but for the technical excellence, the taste established by the game”. and because we’re investing in young players who will do it every year.”
prb / jhb / iwd