The footage is from a racist slideshow directed by a senior Red Bull executive who infuriated American workers and eventually led to the firing on Tuesday of three top executives.
Stefan Kozak, chief executive of the Austrian north american company, and Amy Taylor, president and chief marketing officer for North America, were fired, the energy beverage company showed Tuesday.
Kozak and Taylor had lobbied in recent weeks for more diversity in the company and had been accused of leaking a letter, signed through three hundred employees, criticizing Red Bull’s “public silence” on Black Lives Matter.
Red Bull workers in the United States were reportedly frustrated by the lack of positive action through the logo in courtesy of the existing Black Lives Matters movement and attributed it to Austria’s headquarters, which sees it as a local challenge in the United States.
Florian Klaass, the Austrian director of the global director of music, entertainment and cultural marketing, was also fired.
All three were told it was their jobs on Monday, Business Insider reported.
Klaass had been criticized since a February presentation in Detroit to 100 employees, discussing the company’s global reach.
Several workers stated that the Austrian-based Klaass team had included the slide, it was cautioned not to do so through American colleagues.
An assembly in Detroit in February showed this slide, with an offensive map of the world
Florian Klass, global director of music, entertainment and cultural marketing, fired on Monday
In his presentation, he showed a slide, which was leaked to Business Insider, from a map of the global that illustrates the stereotypes of the global through American eyes.
America said: “We are number 1! Canada described it as “uninhabited.”
The Middle East and Southeast Asia have been ‘evil’, continental Europe ‘talk’ and South America ‘coffee comes from here, I think’.
Mexico marked “they wash our clothes”; China has been labeled “they do our business”; The Middle East had an arrow that said “here are the bombs.”
Antarctica simply: “cold”.
Australia marked as ‘kangaroos’ and Africa, ‘the zoo animals come from here’.
When American workers complained to RR. HH,, who were of European descent, about incidents in the past, were fired for being “too emotional,” Business Insider reported.
Klass joined the company in January 2006 and is identified to oversee the company at festivals and music events.
The company said it fired due to staff reduction.
I love those cards, they’re hilarious. There are manyArray..
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Edited through Associated Newspapers Ltd
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