Red Bull partners with Bora-Hansgrohe to bring cycling to life

Red Bull plans to take a 51% majority stake in the Bora-Hansgrohe team, and the German WorldTour has confirmed its aim to create a long-term joint venture.

News of Red Bull’s plan to take over the Bora-Hansgrohe team was revealed on the Cyclingnews forum and then via user X @faustonef, and then the team issued a brief statement.

“Red Bull plans to expand its involvement in road cycling and aspires to partner with Bora-hansgrohe,” he said.

“On the part of the wife of team principal Ralph Denk’s operating company, Red Bull strives to complement the team’s existing portfolio of long-term title sponsors, who will remain important in the long term. The proposed joint venture has been notified to the relevant antitrust authorities. authority.

These are the jerseys of the 2024 Men’s Professional Cycling Team

Bora-Hansgrohe adds light green to keep team kit colourful for 2024

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Stephen is the most experienced member of the Cyclingnews team and has been covering professional cycling since 1994. He has been head of news at Cyclingnews since 2022, prior to which he held the position of European editor since 2012 and in the past worked for Reuters, Shift Active. Media. , and CyclingWeekly, among other publications.

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