The clothing line through Liverpool FC legend Steven Gerrard has opened its first physical place.
SGG Apparel is now from Liverpool One grocery shopping centre, said the site’s owner, Grosvenor Europe.
Building on SGG Apparel’s online presence, the new pop-up is operated by Creative Distribution under license from Liverpool FC Retail.
Located on South John Street, it offers the brand’s 30-piece range, all designed in Liverpool.
The collection, which can be purchased exclusively in the pop-up, includes fashion polo shirts, narrow sweaters and aviator jackets, all animated through the characteristic taste of Gerrard and Liverpool himself.
Alison Clegg, Director of Asset Management at Grosvenor Europe, said: “With SGG Apparel’s high-level and high-level ties to the city of Liverpool and an exclusive collection on offer, we are confident that this new pop-up will be a success with Liverpool Visitors.
“It’s wonderful to welcome high-end emerging brands as they launch physical retail concepts, and we’re excited to have an exciting addition to our portfolio as we continue to welcome consumers to our destination safely.”