n n n ‘. concat(e. i18n. t(“search. voice. recognition_retry”),’n
College football requires spending more money to be successful. Sport is also a position where the good fortune of the elites will generate more income. It’s a ruthless world. It’s not for the faint of heart. Doing things that may seem unsightly is something you want to be taken into account. One of those actions: USC reaches a corporate sponsorship agreement in which a corporate logo will be placed on the lawn of Los Angeles Coliseum. Since 2019, the box has had “United Airlines Field” written on the turf as part of a sponsorship to compensate for $800 million worth of stadium renovations, but no logo. It sounds horrible. An ancient stadium with an eternal appearance would advertise itself in a way that many would not appreciate.
Here’s a report from USA TODAY Sports on what the future holds in this regard:
College athletic administrators are still absorbing the effects and implications of the proposed settlement of three antitrust lawsuits over athlete reimbursement that the NCAA and Power Five meetings approved last week. But an industry leader has already predicted some steps schools can take to offset the $2. 8 billion in alleged damages and billions more in long-term bills for athletes.
“The NCAA will allow us to put a sponsor’s logo on the box during the normal season,” Florida athletic director Scott Stricklin said Wednesday at the Southeast Conference spring meetings in Miramar Beach, Florida. “This is an apparent source of income that didn’t exist in the past.
We talked more about corporate sponsorship in the Coliseum box in our recent USC presentation on The Voice of College Football:
Visit our friends at Fighting Irish Wire, Buffaloes Wire, and Ducks Wire. Follow our newest sites, UW Huskies Wire and UCLA Wire.
See more of the NFL Draft with USA TODAY Sports NFL Draft Hub.
The story originally published on Trojans Wire