(BRIEF) SIXT, the premium mobility provider, is strengthening the presence of its logo in professional sports through its partnership with FC Bayern Basketball, from February 2024 to summer 2026. This platinum partnership will give SIXT access to an extensive marketing package, adding logo opportunities. in the German Basketball Bundesliga (BBL) and the Euroleague. The SIXT logo will be prominently displayed in various advertising spaces at the arena games, benefiting both arena viewers and television viewers. The partnership also includes hospitality, ticketing and sales privileges, which will allow SIXT to interact in the social and visitor loyalty systems. Multimedia content creation. In addition, SIXT and FC Bayern Basketball will collaborate on local social projects in the Greater Munich area. The partnership highlights the shared values and ambitions between the two Munich-based logos, generating excitement among enthusiasts and the community.
(PRESS RELEASE) PULLACH/MUNICH, February 3, 2024 — /EuropaWire/ — Premium mobility provider SIXT is further expanding its strategic brand presence in the professional sports environment by partnering with FC Bayern Basketball from February 2024. The new partnership was first agreed until the summer of 2026.
As a platinum partner of FC Bayern Basketball, SIXT will have access to a comprehensive marketing package, adding various logos and activation measures for the German Basketball Bundesliga (BBL) and the world-famous Euroleague. This includes the placement of the SIXT logo on purposeful advertising spaces in the stadium, such as LED boards, video dice above the court, and LED screens at the level of the basket. Therefore, the SIXT logo will be provided at all home matches, not only for the enthusiasts at BMW Park but also for the home crowd.
The partnership includes exclusive hospitality, ticketing and sales opportunities, which SIXT can use for sweepstakes and visitor loyalty programs. It also includes creating branded content to engage with fans on social media platforms. In addition, the partners have agreed to participate in local events. social projects in the Munich metropolitan area, such as the construction of basketball courts or the provision of educational opportunities for young players.
Tobias Seitz, CMO of SIXT: “At FC Bayern Basketball, we share at least three things: firstly, the local connection to our hometown of Munich. Second, the unwavering will to win. And thirdly, the desire to grow as a team and to constantly improve. That is why we are convinced that we are the ideal car rental partner for FC Bayern basketball enthusiasts and look forward to enthusing them with our offers and services.
“We are very happy with the partnership with SIXT, as we are two strong and charismatic brands from Munich; it’s just an ideal combination,” says Marko Pesic, CEO of the FCBB. “SIXT is known for striving for elegance and this dynamic also connects us and our efforts to succeed at the respective highest level. We would like to sincerely thank SIXT for the acceptance they have placed in us and will now work together enthusiastically to achieve those goals.
With this partnership, SIXT is continuing its commitment to the world of sport. In 2023, the premium mobility service provider already started a three-year cooperation with the renowned US basketball clubs Los Angeles Lakers and Chicago Bulls, appeared as sleeve sponsor of Borussia Dortmund during their US tour for test matches, partnered for a racing challenge with former Formula 1 World Champion Nico Rosberg around the GP in Las Vegas, and sponsored the World Padel Tour in Madrid.
Media Contact:
SOURCE: Sixt SE
MORE ON SIX, ETC. : SIXT reaches multi-million dollar deal with Stellantis for up to 250,000 cars as part of its rental fleet expansion SIXT Achieves Big Luck with Multi-Year Global Partnership with Los Angeles LakersSIXT Embarks on Multi-Year Sports Sponsorship Adventure with Chicago Bulls
EuropaWire (EW) is, in fact, the first pan-European press release and press release distribution service for Europe and the European Union, which aims to consolidate Europe’s global voice of news agencies and the media. Submission forms, flexible PR pricing and budgets, granular targeting, unlimited maximum success across countries, markets, verticals, sectors, audiences, languages, etc. , translation and localization for greater local PR impact, detailed distribution, reporting, metrics. and insights, adding measured PR success, readings, interactions, impact, etc. , with no limits on words, images, and multimedia to accompany your post, among other things. Your press releases will be among the largest press releases and top vital companies, brands and establishments in Europe.
HOW DO I GET STARTED?