St. PETERSBURG, FL, USA- The WTA and ATP received the Leaders Sports Awards for Tennis United, a virtual series designed to give voice to professional tennis players and deliver exclusive content to enthusiasts of their favorite players around the world. .
Tennis United, such as World Cup at Home (FIFA and WePlay), Arsenal Together (Arsenal), Join the Movement (Sport England) and Open for the Ages (Two Circles and R
“We are revered for winning and sharing this prestigious atp award,” said Micky Lawler, president of the WTA. “Given the unprecedented times in which we live, running even further with the ATP has shown that our products are This award represents the hard work and determination of any of the Tours, adding players and staff, to provide a series of difficult content to fans.
“Tennis United has been a genuine collaborative effort between ATP and WTA, to connect with enthusiasts in cutting-edge tactics and give our players a platform to address social issues,” said Massimo Calvelli, ATP’s chief executive. “Receiving this prestigious industry award is a testament to the many wonderful things tennis can accomplish by running together. “
Tennis United was created following the suspension of the WTA and ATP circuits due to the COVID-19 pandemic. With the first broadcast on April 10, 2020, Tennis United marked the first time the two tours joined forces to collaborate on a range of content.
Hosted by Grand Slam doubles champions Bethanie Mattek-Sands (WTA) and Vasek Pospisil (ATP), the exhibition was noted for tackling issues such as intellectual health, equality and inclusion, and social responsibility, as well as to provide pleasant moments through social networks. media challenges, debates and interviews.
Among the 18 episodes that aired were Novak Djokovic, Naomi Osaka, Andy Murray, Garbie Muguruza, Stefanos Tsitsipas, as well as tennis legends Martina Navratilova and Stefan Edberg, among many others. In addition, enthusiasts had the opportunity to watch ATP and WTA players interact with others and with stars from other sports and cultures; The exhibition featured visitors from the worlds of foreign football, the NBA, the NHL and music.
Click here to learn more about the Leaders Sports Award and here for all episodes of Tennis United.
In addition, Tennis United will be at LeadersWeek. direct/ the week of October 5.