STREET. PETERSBURG, FL — Fans of Monster High dolls have an explanation for why they’re excited. This weekend, brand creator Garrett Sander will make his first appearance at a new Florida conference at Sunshine City Scare.
The logo of the new horror scam takes position on Saturday and Sunday at the Colosseum and focuses on the full range of scary things: anime, video games, television, videos and more.
The toy designer is one of the celebrity guests on the occasion and although he has artwork for sale, he is also happy to mingle with Monster High enthusiasts and point out any of his pieces at no cost to convention attendees.
“He shows loose dolls, which is very important,” Sunshine City Scare organizers wrote in an email. “There are many, many Monster High enthusiasts out there. He signs loose dolls on a scale incredibly rare and unheard of for celebrity visitors. “at conventions. This is a very beneficial offer from a celebrity guest.
It’s not a matter of money for Sander, who told Patch that not only does he like reunion fans, but Monster High is also more than ever, especially in Florida.
“The message is to celebrate yourself, who you are and your differences that make the world special,” he said. “It’s socially applicable now. I signed up before a lot of things happened (like new legislation) in Florida. “I want to show the fans that I help them, that we can beat this and find tactics to connect.
He added: “Things like this give you hope and make you feel fulfilled and you fight the bad things that are happening around you. “
Based in Southern California, Monster High was born out of a joke among its Mattel colleagues in 2007.
While shopping for groceries with 12- and 13-year-old women to see what was hot, they began noticing cranial patterns spreading through a younger audience, Sander said.
From there, they joked about dead dolls, he said. “People laughed and laughed and laughed, and I brought it to marketing, and they said, ‘Please avoid talking about dead dolls. Mattel will never make this doll. ‘”
Still, he thought of anything and first created a concept for a line of zombie girls.
“Then I thought they were too similar,” he said. I started thinking about monster dolls with so many other monsters. I created Frankie. She is the firstborn.
He jumped into the global of those teenage monsters, picking up his global.
“They were looking to live the life their parents had,” he said. And I enjoyed the picture. They can’t hide who they are. Each had a strange flaw, but they possessed it. It was nothing they deserved to be,” ashamed, however, of everything they owned, and that made them more human in a way.
Sander wasn’t sure the idea would approve any more until Mattel staged it.
“The women in control went crazy. They wanted to know more about the monsters, more about the school,” he said.
As the Monster High logo evolved, the dolls were half human, half monster. The dolls were introduced in 2010.
Since then, the dolls have spawned a franchise of movies, TV series and Internet series, with last year’s “Monster High: The Movie” added.
Although he has since left Mattel and now works as lead designer for Just Play, Monster High remains in his heart. He is thrilled to be attending Sunshine City Scare this weekend.
“The most productive part is getting fans together and figuring out what the logo means to them,” he said. “So if you bring an item from Monster High that you have home, I’ll point it out to you for free. I’m a toy maker. That’s my job, to make a toy. You don’t want to pay me for a signal. That’s all I’ve worked on. I love visiting again. “
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