The next wave of innovation (brain): video games with your brain to bring performance to life

Imagine betting the FIFA video game with your mind. A new generation of Israeli sports has developed a way to do just that to give athletes an edge on the genuine field.

With i-BrainTech, athletes play a simulation of sports games genuinely imagining movements dressed in an EEG cap. The sensors of the caps read their brain activity, stumble upon electric currents that correspond to their thoughts and then move them to genuine movements made through their avatars in the game. In other words, an athlete thinks about kicking with his left foot, then the avatar kicks the screen.

In this way, i-BrainTech provides a complicated point of sports visualization: simulation activates the motor control zones of the brain without accumulating giant representatives in the bodies, which helps athletes concentrate and enhance decision making.

“The fact is, when you believe in movement in detail, your brain does exactly the same task as if you did,” says i-BrainTech founder and CEO Konstantin Sonkin, who has a PhD. synthetic intelligence. ” Brain paints are the same, which is helping them a lot to prepare the plan. “

During a six-week trial with FC Zenit Academy in St. Petersburg, an athlete organization that related i-BrainTech to its general physical education program far outpertoed the organization on the football field. The brain-educated organization reported a 35% increase in kick accuracy and a 33% increase in ball speed. Meanwhile, the organization was unable to demonstrate a “statistically significant improvement,” according to the study.

i-BrainTech has focused on European football clubs and has worked with some of the continent’s professional teams, but aims to expand in other leagues, such as Major League Soccer, and other sports, such as basketball. chat with some NBA players for their contribution to the design of basketball simulations.

The call to brain education is expanding as professional teams, many of whom already have analysis in a post-Moneyball era, are looking for new tactics to gain an advantage. and central frequency management, the brain has an increasingly important mastery of examining as attention and visualization are more popular.

“Twelve years ago, the game world was radically replaced due to the strong footprint of game analysis,” Sonkin says. “Through the depth of every player education and lifestyle, clubs have become machines for building athletes. It was a great success. But now they need to know what makes you lose a perfect athlete compared to another amazing athlete. This is basically due to the functionality of their brains».

For Sorkin, who says the brain is “the maximum organ of the athlete’s overlooked body,” it’s about helping Americans who are already exceptional in what they do to “locate uncontrollable potential” by activating their brain and shaping brain plasticity.

The company found that education 25 minutes a day with the video game before or after education can help them get at least 65 replays of other scenarios. The generation can also be used through trainers to assess a player’s concentration point before higher voltage situations. and conditioning coaches can spot elite players who do well in education but drown in the face of expanding expectations and then feed them with their stress response, Sonkin says.

“If you have these comments in real time, you can, by trial and error, turn your brain on well over and over again. When he does, his brain develops neurons,” he says. More and more connections are being made. “to make it more competent, which improves functionality in the field. “

Over time, Sonkin has stated that he would also like to do i-BrainTech commercially for amateur athletes, noting that “investments in young talent” and supportive technologies are an “emerging trend” in the educational space. sports technologies.

“Investments in youth skill will increase as elite groups begin to locate skill,” he says. “Our vision is that you go to the game store, buy a stylish lid with some sensors built in transparently, grab your smartphone and then connect it to your game and play a game with your mind. Exercise your brain this experiment and unlock new skills and opportunities. »

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