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PARIS – The NBA Paris Game 2025 presented by Tissot featuring the Indiana Pacers and the San Antonio Spurs on Thursday, Jan. 23 set several records across television viewership and digital and social media engagement. Highlights include:
• Last night’s game was the most-watched regular-season NBA game ever on television in France. NBA League Pass viewership was up 41% in France and 19% globally vs. last year’s Paris Game.
• The maximum night fits the most watched NBA World Party of all time in the social media accounts of the League (more than 218 million views) on Facebook, Instagram, LinkedIn, Snapchat, Threads, Tiktok, X and YouTube
30 PTS11 REB6 AST5 BLK4 3PM
More Victor in his home country to come. . . Pacers vs. Spurs on Saturday at 12 p. m. And in ESPN!pic. twitter. com/vutrmh9HCI
– NBA (@NBA) January 23, 2025
• Content featuring Victor Wembanyama in Paris this week has propelled him to become the second most-viewed NBA player across the league’s social media accounts this season (817M+ views). This week alone, content featuring Wembanyama has generated more than 108M views, including a video of him juggling a ball on the Paris Saint-Germain pitch on Wednesday, Jan. 22 that has garnered more than 39M views on Instagram, making it the fifth most-viewed post on the NBA’s Instagram account this season.
• Both games sold out within 24 hours, and fans from 53 countries and territories purchased tickets to the games, a record for any NBA event ever.
The Pacers and Spurs will play their second game in Paris on Saturday, Jan. 25 at noon ET on ESPN in the U.S. and 6 p.m. CET on beIN SPORTS and Canal+ in France. The games mark the first time the NBA is playing two regular-season games in Paris in the same season.