@SpursOfficial
Tuesday, July 16, 2024, 1:30 p. m. |Tottenham Hotspur
Tottenham Hotspur today announced a global logo partnership with Kraken. Ahead of the 2024/25 season, Kraken will be the club’s first official Crypto and Web3 partner, as well as the official manga partner for our men’s and women’s teams.
Founded in 2011, Kraken is one of the oldest crypto platforms in the world. Inspired through a project to drive global cryptocurrency adoption, Kraken allows its customers, hopefully, to be informed about the emerging crypto ecosystem. In the United Kingdom, Kraken has deep, well-established roots and has consistently invested resources to grow its local team, which now numbers more than 350 people. Kraken has also become one of the largest crypto platforms registered in the United Kingdom and has over thirteen million international customers who access the crypto markets through its professional client and mobile apps and its industry-leading trading platform Array.
The Spurs and Kraken present a forward-thinking vision for how the most advanced generation can be leveraged to overcome barriers and improve the fan experience. The partnership will focus on getting football fans to better understand cryptocurrencies and how the generation can be implemented to deepen ties with the sport.
Throughout the partnership, Kraken will interact with the club’s global fan base through exclusive content, fan pop-ups and behind-the-scenes supply of Kraken and Tottenham Hotspur events.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said: “As a club that aims to drive innovation in everything we do, we are excited to partner with another forward-thinking Kraken logo – a true leader in its field, identified his professional career. the Web3 industry for its focus on education about the crypto ecosystem. We hope to provide our enthusiasts with a variety of exciting occasions and reports regarding this union.
“Spurs and crypto network enthusiasts have a constant and relentless hobby for what they do,” said Mayur Gupta, Kraken’s chief marketing officer. “Kraken has a vision that cryptocurrencies, like football, deserve to be available to everyone. We are therefore very pleased to be partnering with Tottenham Hotspur to bring this inclusive monetary generation to a wider audience of football enthusiasts.
Kraken will also strengthen its connection with F1 by becoming the official Crypto and Web3 partner of F1 DRIVE – London, a first-of-its-kind immersive karting experience situated beneath the iconic South Stand of Tottenham Hotspur Stadium. Tottenham Hotspur and Kraken will be the hosts. Interactive competitions to have more interaction with enthusiasts interested in sports and finance.
To learn more about the partnership and upcoming fan experiences, visit the Kraken Partnership’s committed homepage.
For the 2024/25 season, all our kits will be sold with the partner logo on the sleeve. This is excluded from retail stock for next season.